There are 165 countries and regions in the world that produce beer, and beer has become a worldwide beverage. As a trademark sticker of beer, it has become a unique beer culture, and its rich connotation has been continuously excavated and displayed.
From the beer trademarks of different countries and regions, we can see different regional cultures, customs, places of interest and other representative features.
There are more than 1,3 breweries in Germany, covering almost every town, which is the country with the largest number of breweries in the world. There are many kinds of beer, so there are many kinds of trademark stickers. Breweries generally make special beer for various festivals and design new trademarks. For example, May Festival, Christmas Day and Oktoberfest, when you see this trademark, you will have an immersive feeling.
America is the largest producer and consumer of beer in the world. However, they printed the warning words on the trademark: "Drinking is harmful to pregnant women's health, and drivers should not drink it" and "Hire German famous teachers to brew" and so on. In the eyes of Americans, the real high-end beer is those bottled beer with exquisite brand decoration.
The beer label in Canada is picturesque, and you can enjoy the beautiful scenery of mountains and lakes from the trademark. There is a trademark that can go around the bottle for a week. The pattern is natural scenery, and it is accompanied by a caption: This beer is brewed from the lake where the iceberg melts, and the water quality is absolutely natural and pure. Today, with the shortage of water resources and serious environmental pollution, such a slogan is so attractive.
The Swiss beer label is very distinctive. The designer has moved the purity and beauty of nature to a small trademark, which naturally reminds people that it is a "green" beer, and there is no problem in drinking it. OSSER Bilsen label is simply a landscape painting. The distant green hills and the nearby green trees set each other off, and a Gothic building looms on the beer label, which is amazing.
In Japan, beer labels are mostly made of paper-plastic composite paper, which is especially bright when pasted on bottles. Kirin Company has a set of seasonal beer stickers which are very novel. Spring and summer are represented by the sun and wind, autumn by red maple leaves, and winter by the patterns of dead trees and snow masses, which are very vivid.
beer labels in many countries use their own symbols as patterns, such as windmills in the Netherlands, lions in Tanzania and maple leaves in Canada. And many beer labels in Australia are related to animals, not only kangaroos and koalas, but also artistic sisters appear on beer labels, which really have their own characteristics.
domestic beer labels can be roughly divided into three categories: one is all kinds of beer labels based on oval Tsingtao beer labels; Second, beer labels that highlight local colors, such as "Tiantan" brand and "Yuquan" brand of Beijing Brewery, "Longxing Temple" brand of Shijiazhuang Brewery, "Leopard Tuquan" brand of Jinan Brewery, etc., are mostly designed with scenic spots and historical sites and Xiushui Lingshan as the design theme; Third, due to the increase of joint ventures in recent years, some foreign names and exotic beer labels have been incorporated. Such as "Blue Ribbon", "Hams" and "Olympia" of Zhaoqing Prison Belt Lubao Co., Ltd.. "Klitze of Taian Brewery". "Hong Kong Island Manhattan" of Jiansanjiang Brewery in Heilongjiang Province, etc.