TurboLogo is a free logo maker that makes it easy to collect ideas and design a logo for any purpose.

Regardless of the nature of your business, a logo is the starting point for your online branding. As more and more companies launch marketing campaigns on the Internet, evne finding truly unique creative has become a challenge . That’s why we asked TurboLogo’s CEO, Mike Khomutetckiim, to give us some tips for making a logo stand out from the crowd, and what the future holds for online design. Please describe the story behind Turbologo: how it all started and how it has grown so far

Our story is similar to a classic garage startup story. Two of my friends who are programmers and two of my friends Ilya who are graphic designers decided to do some fun side projects. We tried a lot of different ideas: from 3D gifts in social networks to technology-based shopping recommendations, but none of these projects worked.

Then we came up with the idea that a combination of algorithms and design could be used for a logo generator. We already have a lot of experience launching new projects and know what to do. Ilya suggested calling the project TurboLogo, as if we had a turbine engine under the hood.

We released the first version of the product within a month. Our first market was Russia, where Turbologo quickly became the leader.

Then we decided to expand our business, translate our services into English and other languages, and go global. Currently, 8 million logos have been created and approximately 70,000 companies have used Turbologo to create their brands.

I believe we can provide beautiful designs for everyone. You no longer need to be a designer or spend a lot of money to create a beautiful, professional logo. I can't even count how many logo makers there are. What makes you stand out from the competition

You are right, there are dozens of logo makers out there but the logos out there look monotonous. Random fonts, icons and colors, so where does the AI ??work, as some say. . ?

We have a wider range of design options than our competitors. You’ll see the most interesting and relevant logo design options first. Any design can be fully customized. For every logo, we can automatically create a corporate identity. This is a very powerful technique that allows you to achieve professional results quickly. Today, it’s not enough to display random combinations of fonts and icons. Clients want a sign maker to help them bring their ideas to life. We created a technology that brings together designers, graphic editors, and data-driven algorithms. Company name, industry, icon, colors – all translate into thousands of unique designs. They are all very different but look very professional, as if you are seeing the work of a real designer. We're still amazed by the changes in design, which is very inspiring.

The system learns from user behavior. I would compare this to the role behavioral factors play in ranking Google search results. Users themselves "vote" for the best design. There are no random or predefined logos in the results. You'll see the most relevant results. We are constantly adding more and more designs to the system.

Our clients can easily obtain corporate status. Logo automatically generates branded business cards, letterheads, social media designs and other formats. Ready. We are also one of the few people who actively speak different languages. Turbologo is translated into 8 languages ??and you can get the logo in Hebrew or Cyrillic.

Many logo makers only allow you to download a logo after payment, and some don't even allow you to edit your company name after purchasing. Many competitors are far behind technologically.

In your opinion, what are the 5 elements that make a logo instantly recognizable

The main principle is to do something new and fresh in your industry, but don’t overdo it. This can be difficult. You have to find the golden mean. Find a clear idea. For example, an arrow shoots at FedEx and a bitten apple shoots at an apple. The idea should be very simple, straightforward, easy to read, and choose the right font. Every industry has its own standards. For example, a bank logo with a children's store font would look out of place. Fonts have a huge impact on brand perception. 3. Choose bright or faded colors. It's important to differentiate your business from your competitors, but don't try to reinvent the wheel. Follow certain standards in your industry. For example, bank logo colors should show confidence, reliability and conservatism. Come up with an element that can be used outside of the logo. For example, Adidas’ three stripes. Additionally, monogramming can be a key element. My favorite example is National Geographic with a yellow border, because making a recognizable brand out of a rectangle is of the highest order. Develop corporate image. Without a corporate identity, the logo will be harder to remember. A good corporate logo will make the logo more contrasting but not distracting. Don't be frustrated if you have ideas that are too straightforward. A yoga club logo with a lotus flower will do. A simple logo with a minimalist font looks great. Start with something simple. What trends or technologies do you find particularly exciting these days?

Anything to do with artificial intelligence. I recently saw realistic sneaker models generated by artificial intelligence and they looked great. Artificial intelligence already knows how to program. I used to think neural networks wouldn't replace programmers, but now I accept that.

AI or neural networks are already used in our industry, but only experimentally. Neural networks produce very strange designs that are too abstract and psychedelic. It can be used as an idea generator, but is more suitable for professionals. Similar techniques are used in music creation. AI can come up with an interesting idea, but is not ready to provide a complete solution anytime soon.

I was amazed at how the neural network understood the task and produced the results. For example, you can ask a neural network a question, have it write program code, or give it a company name based on keywords. All these tasks are solved by the same neural network. It's becoming more and more like mental work because it can do so many different things. Furthermore, cryptocurrency is a whole new world. The total capitalization of Bitcoin has exceeded $1 trillion. That's more than the capitalization of many stock markets. How do you envision the future of your industry/ One of the most important global trends we are seeing right now is the rise of online design. Canva has surpassed Photoshop to become the leader and standard in the online design industry. The design world will never be the same again. Of course, Photoshop is still a tool for professionals. We are happy with this trend because our logo can be used anywhere.

Sign manufacturers have evolved beyond just signs. In addition to a logo, clients can also receive a complete corporate identity: social media designs, business cards, marketing materials, and even a website. When the logo changes, the design changes automatically. This greatly speeds up the creation of marketing materials. You can come up with a business idea at night and in the morning you can start advertising and make your first sales. It drives the business world forward.