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According to the provisions of the Trademark Law, the Trademark Office implements the review principle for trademark applications, and the Trademark Office appoints examiners to conduct the review. The review includes two steps: formal review and substantive review.

Formal examination is an examination of whether the trademark registration application is acceptable. The formal review includes the review of the qualifications of the trademark registration applicant and the review of whether the trademark registration application documents are true, correct, accurate, clear, and complete, that is, whether the documents comply with the regulations and whether the procedures are complete. The substantive review is to determine whether the trademark has the ability to be registered. Review of conditions. The substantive examination is mainly conducted from two aspects: the first is the examination of the absolute reasons for refusing trademark registration, which mainly examines whether the trademark is distinctive and whether it violates legal prohibitions; the second is the examination of the relative reasons for refusing trademark registration, which is mainly to examine the trademark It conflicts with previously applied or registered trademark rights, also known as novelty review.