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1. Nike (USA 1972 onwards) Brand value:102.9 million USD.
Founder: Philip Knight
Classic advertising slogan: just do it (just do it)
Brand influence: ★★★★★★★
Spokesperson: roger federer, the king of tennis.
Value Comments: 1972 Nike Company was formally established. Its predecessor was the Blue Ribbon Sports Company invested by the current Nike President phil knight and Coach Bill Ballman. The company's products cover everything: sportswear, shoes, sports equipment and so on. With impressive achievements, it confirms a sentence once said by the founder Bill Ballman: "As long as you have a body, you are an athlete. As long as there are athletes in the world, Nike will continue to grow and develop. " Nike's language is the language of sports. As long as you have a body, you are an athlete. As long as there are athletes in the world, Nike will continue to grow and develop.
2. Adidas Adidas (Germany, from 1948)
Brand value: about $9.4 billion
Founder: Adif Dassler color development.
Classic advertising words: nothing is impossible (nothing is impossible)
Brand influence: ★★★★★★★
Spokesperson: Football idol-David Beckham
Value Comments: Adidas was founded in 1920 ("Adidas" trademark is registered in 1948). When Adidas was founded, although it was only a workshop-style small enterprise, its vision has been aimed at the world market. Therefore, in the early days of the company's development, Adidas took product technology innovation as the driving force, opened up markets and improved brand awareness. "Function first" and "Best for athletes" are the principles of company brand development. Adi Dassler, the founder of Adidas, is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respects technology and quality and is keen on innovation. He achieved a number of technical breakthroughs in the production process of Adidas sports shoes, and successively obtained 700 patents. At the same time, Adi Dassler is also a pioneer in the production of sports shoes in the world. 1920, ADI invented the world's first pair of sports shoes for training. Under his leadership, Adidas gave birth to the world's first pair of skates and rubber-cast football spikes. This article comes from Xiuse, mainly engaged in running shoes, tennis shoes, basketball shoes, track and field shoes, training shoes, bodybuilding shoes and football shoes. In clothing, cotton and polyester, nylon and elastic fiber are the main materials. Adidas' three most prominent Lenovo concepts are: "Fashion, modernity and cool enough." The basic principle of "Shoe King" since its establishment is to open up the market with product technological innovation and to improve brand awareness as the driving force. "Function first" and "Best for athletes" are the objective guarantee for the enduring brand of Adidas.
3. Puma Puma (Tel: 1948, Germany)
Brand value: 7 1 100 million USD.
Founder: Rudolf Dassler
Classic advertising words: nothing is possible (negligible possibility)
Brand influence: ★★★★★
Spokesman: Ball King-Bailey
Value Comments: Anyone who knows the history of sports shoes knows that "Puma" and "Adidas" were founded by the Dassler brothers in Orache, Hertzog. As early as the word "sports shoes" did not appear in the 1920s, the Dassler brothers began to study sports shoes, and at the 1936 Berlin Olympic Games, the world first realized the important role played by sports shoes in the competition. However, the success of the career accelerated the dispute between the two brothers. 1948, the two brothers decided to split up. My brother Rudolf took Puma's name, and my brother Adolf combined his own names and founded Adidas. "Puma" and "Adidas" have their own characteristics and have a glorious history. However, in the late 1980s, "Nike" from America forced these two European brands to retreat. 1989, Adidas sold its equity to a French consortium. What about Chen Qiao? Zeitz saved Puma. Zeitz's greatest contribution is to find a new way out for "sports shoes". While other sports shoes brands are trying to develop more and more professional sports shoes for various sports, Puma has invested in new designs in fashion design and daily shoes.
4. Reebok Reebok (UK 1895)
Brand value: about $4.64 billion
Founder: Joseph Foster
Classic slogan: I am me (I am mine)
Brand influence: ★★★★
Spokesman: Little Giant-Yao Ming
Value Comments: 1895, Joseph Foster, founder of Reebok, was a British sprinter. He hoped to have a pair of running shoes with nails, but due to the lack of financial resources and resources at that time, he made a pair of "Foster running shoes" named after himself. Color brand
1900, Foster further improved his technology and established his own business to provide handmade running shoes for local sports fans. The news is widely spread, and this kind of running shoes is widely accepted and occupies a leading position in the market. This kind of "Foster" spike shoes has brought historic changes to sprint since then and has been used for 50 years.
From 65438 to 0958, with the passage of time, Foster Company continued to expand and developed into other fields of sports. They set up a comprehensive company of their own, originally called Macaulay Football and Footwear Company, and later named Reebok (African Antelope).
Today, Reebok has become the first brand of sports shoes in the world. Fashion, modernity and coolness. The main market of Reebok in the past century is women's tight-fitting sportswear, and its unique "cultural" design has won it the reputation of "Queen". It is also one of the clothing brands favored by many female sports brand manufacturers.
5. converse (from America 1908)
Brand value: about $654.38+09 billion.
Founder: converse
Classic advertising words: informal behavior
Brand influence: ★★★★
Spokesman: basketball "postman"-karl malone
Value Comments: The earliest pair of basketball shoes in the world was made by converse 19 17. Now, converse brand has become the spokesperson of basketball shoes. Canvas shoes used to be synonymous with sports and leisure. The unique star interpretation of its products provides an example for many clothing businesses.
6. Gera Fira (Tel: 1926, Italy)
Brand value: about $654.38 +0.02 billion.
Founder: Gera brothers
Classic advertising words: the art of sports
Brand influence: ★★★★ Xiuse-Cai
Spokesperson: Maria Sharapova, a beautiful girl in tennis.
Value Comments: It was founded by the Ferrara brothers in biella on 1926. In the 1970s, in order to cooperate with the diversification strategy and expand the promising sportswear business at that time, tennis, skiing, swimming, golf, mountaineering, basketball, football and other garments were successively developed.
Today's Le Fei has won a good reputation for its excellent products, wide applications and novel designs. Products are sold to more than 30 countries around the world. Feile entered China in 2005, and its golf, tennis and skiing series are regarded as representatives of art and models of luxury. It is one of the essential products for many agents to choose sports brands. Because, Feila has won the market reputation with its excellent products, extensive uses and novel design.
7. Mizuno Mizuno (from 1906, Japan)
Brand value: about $800 million
Founder: Mizuno Rihachi
Classic advertising slogan: Ling Bo has endless pace.
Brand influence: ★★
Local brand
Speaker: luke donald, a famous football star.
Value Comments: Mizuno, founded in 1906, is one of the leading sports brands in the world, serving all kinds of sports. Mizuno Co., Ltd. was recognized as the sponsor of the Olympic Games by the International Olympic Committee.
Mizuno has a full range of products, covering almost all major sports. Product development is based on extensive scientific research to ensure more comfortable and safe sports. At the same time, we firmly believe that the combination of technology and human sensibility can create perfect quality. While expanding the product range, we constantly adopt new technologies, develop new products and enhance the functionality of products to meet the needs of today's market. Excellent quality control is the foundation of Mizuno products. Excellent quality control is the foundation of its products. Combining science and technology with human emotions, we constantly develop new products and strengthen product functions to meet the needs of today's sports enterprises and markets.
8. umbro, umbro (from 1924, UK)
Brand value: about $372 million.
Founder: Cambridge Brothers
Classic advertising word: One love (only love)
Brand influence: ★★★★
Speaker: michael owen, the golden boy of football.
Value Comments: UMBRO, an internationally renowned brand with a history of 78 years, is a football clothing manufacturer headquartered in the UK, which was founded by British Cambricos brothers on 1924. The two brothers combined five English letters from their English names (HUMPHREY BROTHERS) into the word UMBRO, and then added a diamond double diamond pattern, which became the registered trademark of UMBRO today.
In the growing process of umbro, he won the World Cup with many Hulks, including 1966 World Cup champion England, and the same year was also the most glorious historical moment in umbro. At that time, among the last 16 teams, 15 teams wore umbro jerseys. With a history of more than 70 years, umbro has been developing steadily with the brand concept of focusing on football. At present, it has become a world-renowned professional football clothing and equipment supplier with all kinds of football-related equipment. Umbro has been developing steadily with the brand concept of focusing on football. Is the world's most professional supplier of football clothing and equipment, all football-related equipment is readily available. In September 2005, Li Ning Company planned to acquire umbro Company, because having a strong brand means having a golden hill.
9. Kappa Kappa (from Italy, tel. 1972)
Brand value: about $243 million.
Founder: Buzz Kong Di
Classic advertising slogan: people who love me come with me (love me, come with me)
Brand influence: ★★★★
Spokesperson: Car King-michael schumacher
Value Comments: In the early 1970s, a profound social and cultural change took place in Emmanza, Italy, which can be called an era of resistance and rebellion. In this change, clothing has also adapted to a new way of life: formal clothes are no longer popular, and casual clothes have become popular. Kappa is the product of this change. In the early 1980s, ROBE DI KAPPA developed the sportswear market with foresight, so KAPPA Sport (now Kappa) was born. A man and a woman sat back to back, forming Kappa's brand logo, which was full of romance. Full of romantic Europa style.
In the past two years, back-to-back fashion products have been continuously introduced. Designers pay more attention to fashionable colors and elegant styles, and cooperate with the fashion elements of sports products, which fully embodies the brand personality of Kappa brand "sports, fashion, sexy and taste". Kappa brand, commonly known as "back-to-back", has a strong romantic logo and is full of romantic Europa style. Its brand personality of "sports, fashion, rebellion and sexy" is the first choice for enterprises pursuing taste and unique style. Xiusecai
10.Diadona DIADORA (Tel: 1948, Italy)
Brand value: about $654.38+67 million.
Founder: Mahilo Daniel
Classic advertising words: ignite sports passion
Brand influence: ★★
Speaker: Prince of Rome-Francesco Totti
Value comment: "Beckham" in football sportswear. Diadona Diadora is a leading Italian international sports brand in Europe, founded in 1948. Many world-class athletes have been signed as sponsors by Diadora, including Serie A powerhouse Rome, famous stars roberto baggio, Veri and the best referee Corina in world football.
Diadona's jerseys are unique among the painted images of its fans, and it is the only Italian sports shoes and clothing manufacturer adhering to the original Italian style. Its business strategy is to insist on enjoying sportsmanship and life proposition with customers and always convey healthy sportsmanship.