According to Qichacha’s official website query, the US Patent and Trademark Office registered the “PLAYBODY” trademark on “clothing, namely underwear, swimwear; shoes”. Therefore, “PLAYBODY” is a well-known American swimwear brand, and Not a fake brand. Brand is a Chinese word that refers to consumers' awareness of products and product series. The essence of a brand is that the brand owner's products, services or other advantages over competitors can bring equal or higher value to the target audience than competitors. The values ??include: functional benefits and emotional benefits. In a broad sense, "brand" is an intangible asset with economic value. It uses an abstract, unique, and identifiable mental concept to express its difference, and thus occupies a certain position in people's consciousness. Brand building is long-term.