In May 2007, the "Chenghe Willow Geographical Indication Product Protection" was successfully approved by the General Administration of Quality Supervision, Inspection and Quarantine.
Chenghe's willow weaving industry has been called the hometown of willow weaving in China because of its "independence", "prosperity" and "longevity". Willow weaving handicrafts are unique in the province and one of the three in the country. The industry has a long history and is produced all year round. It is self-cultivated, self-made, self-produced and self-sold. It is suitable for all ages, women and children. It has stood upright after hundreds of years of market baptism. ;
Secondly, the willow weaving industry in Chenghe Town is not only about planting, weaving or selling, but also integrating production, processing and marketing, agriculture, industry and trade. Farmers are directly connected to the market and are not greatly affected by external forces. In recent years, our town has put a lot of effort into the willow weaving industry. In October 2007, the collective trademark "Chenghe Liuwei" was approved by the State Administration for Industry and Commerce and can be used. Chenghe Town, Xiangzhou District, Xiangyang City is located at the junction of Hubei and Henan provinces. It is one of the three largest willow production bases in the country. It processes and sells 10 million pieces (sets) of willow products annually, with an output value of more than 110 million yuan, and directly exports and exports. up to US$5 million. Chenghe Town is well-known as the "hometown of willow weaving". Willow weaving production has a history of more than 300 years. Chenghe Town has accelerated the pace of willow weaving industrialization and gradually transitioned from spontaneous sporadic decentralized operations to planned centralized operations, initially forming a The industrial development pattern of company + farmer + base and regional characteristic economy have become one of the leaders in the development of agricultural industrialization in the city and even the province.
The willow weaving production in Chenghe Town has formed "four major patterns": a large-scale base, a large team of weavers, a large company, and greatly increased benefits. The town has a wicker area of ??25,000 acres and 12,000 weavers. Willow products have developed into five categories, more than 400 series, and more than 3,000 varieties of designs and colors. The annual total output value is 80 million yuan, providing tax revenue of 4 million yuan to the local finance, and annual exports. Earned 5 million US dollars in foreign exchange and spread to Zhuji. Shuanggou and other surrounding towns. The majority of willow farmers praise: If you grow one acre of willows, you don't have to worry about food and drink; if you grow two acres of willows, you can build a building a year; if you grow three acres of willows, your money will flow; if you grow four acres of willows, you can travel to China by plane. Driven by the willow weaving industry, the town has successively developed five major industries, including aquaculture, fruit trees, rice seed production, and vegetables.
Hubei Xiangchenghe Arts and Crafts Co., Ltd., developed based on the willow weaving industry, has a registered capital of 40 million yuan and fixed assets of 14 million yuan. It has 7 willow weaving factories and 1 sales branch in Shenzhen and Wuhan. With 2 offices and 8 external windows in Beijing and Dalian, its products are exported to 11 countries and regions including the United States, South Korea, Singapore, and Thailand, and it has established more than 20 willow product sales points in 19 provinces and cities across the country. The annual business volume of willow products is more than 11 million pieces (sets). The company was rated as an advanced township in the country for exporting and foreign exchange earning by the Ministry of Agriculture and the Ministry of Foreign Trade, and was rated as one of the top 100 enterprises in the province in terms of industrial sales revenue by the Provincial Bureau of Statistics. "Xiangyang District Crafts Co., Ltd." is a private enterprise with self-operated import and export rights. The company has a registered capital of 3.05 million yuan and a working capital of 15 million yuan. The company has 8 branches, sales personnel are distributed in 29 large and medium-sized cities across the country, and has an office in Shenzhen. Driven by the company, Chenghe Town has now developed more than 120 large households with an annual distribution output value of more than 200,000 yuan, including 15 households with an annual sales output value of more than 2 million yuan, and 35 households with an annual sales output value of 800,000 to 1 million yuan.
Liuwei products are a kind of handicraft, and Chenghe Town has a history of more than 300 years. Before the reform and opening up, they were mainly sold domestically and were mostly used in daily life and production (such as dustpans, safety helmets, etc.). Nowadays, green products that advocate nature and are pollution-free are popular in the world, especially in developed countries in Europe and the United States. Chenghe Town willow products have developed to more than 400 series and more than 3,000 varieties in five categories, and have been involved in decoration, decoration, layout, opening celebrations of homes, hotels, office buildings, and packaging of fruits, vegetables, eggs, and industrial commodities. , luxury willow furniture, pet cradle, daily necessities, etc. With its elegant taste and low price, it is favored by people of all nationalities around the world.
Chenghe Town has 13,000 skilled weavers, more than 8,000 precision workers, and more than 500 R&D new process technicians. "Every household is a factory and everyone is a worker" is a true portrayal here. There is a popular jingle here: Planting without weaving will cost you one thousand per acre; planting and weaving together will cost you three thousand per acre; if a household grows one acre of willows, it will not worry about food and clothing; if each household grows two acres of willows, the money will flow; if each household grows willows, the money will flow. Three acres of willows, walking on the road to prosperity.
For more than 20 years since the reform and opening up, especially in recent years, Chenghe Town has been designated as a construction base for trade, industry and agriculture by six national ministries and commissions; "Jinhe" brand willow products were exhibited at the Third China Agriculture Conference in 1997 It won the title of "Local Famous Brand Product of Hubei Province" at the exhibition; won the gold medal at the Hubei Industrial Quality Brand Exhibition; and was rated as a national famous brand product at the National Agricultural Products Expo in 2001. At the Xiangyang Tourism Product Exhibition Fair, the Hubei Province Central and Western Agricultural Products Expo and the 94th Canton Fair, Chenghe Town willow products were unanimously praised by central and provincial, municipal and district leaders and widely welcomed by merchants from all over the world.