Fresh food generally refers to fruits and vegetables, meat and aquatic products in China. This kind of products usually belong to fresh food and can be sold in the market without special treatment. Fresh food is food after all, so it is also classified in the encyclopedia of trademark classification.

We can know that the categories of fresh food trademarks belong to category 31 -314- live animals, 315- unprocessed fruits and dried fruits, and 316- fresh vegetables by searching in the encyclopedia of trademark classification of Bajie Intellectual Property. These three subcategories almost already contain most fresh foods.

so how should the naming of brand names be done? Before sharing the naming skills, enterprises may learn about the undesirable aspects of trademark naming before naming a trademark. As a symbol of an enterprise, a trademark must pay attention to whether it is not allowed by the trademark law when it is named, which is very important for the examination.

First of all, try to avoid using trade words and product attribute words as trademarks, which cannot be directly linked with the characteristics of industry attributes. Such names will be rejected when they are approved.

Secondly, when naming a name, don't be next to a famous brand. It can certainly open up the popularity of the enterprise in a short time, but if it is discovered by the original trademark registrant, it will be a trademark dispute. If there is enough evidence, it may win the case, but in order to reduce the trouble, it is not advisable to be next to a famous brand.

Try not to use online celebrity words. Although online celebrity words can be registered, the problem is that online celebrity words generally cover a wide range of people, and of course there will be many registrants. Moreover, after a period of time, perhaps such words will be ignored. Trademark registration is a long process, so this is not appropriate.

The final name must conform to the socialist core values and the positive values of society. At the same time, there must be no reactionary words, and the content and meaning of the trademark must be positive. It is also necessary to avoid any indecent words that are easy to cause indecent associations.

from this point of view, it is really not easy to pass a trademark name without any skill. Therefore, appropriate adoption skills can also help enterprises to obtain trademark review as soon as possible. Enterprises can look for inspiration in the animal kingdom and the plant kingdom, and try to choose three-word or three-to-five-word names when naming, because it is really difficult to re-register two-word trademarks now, and it is easy to have duplicate names. In addition, enterprises can develop brain holes to modify and combine when naming, and the success rate of not combining common phrases will be higher.

The naming of a trademark is the definition of an enterprise's own image, and it is not allowed to act rashly. In the market, the name of a trademark should be simple and easy to remember, and it should not be repeated in other names. Therefore, it is not necessary to repeatedly seek an agency to select a trademark name.