Na Zhijie is a transliteration of LUXGEN, which is a fusion of English words LUXGEN and Genius. Na Zhijie's logo is based on L, which is also a variant of the Chinese character "Man", symbolizing that Na Zhijie is based on China culture. Generally speaking, the Lexus automobile logo looks like an L surrounded by an ellipse.

Na Zhijie: 195 1 year, Taiwan Province Yulong Group was formally established, and Na Zhijie is a subsidiary of Yulong Group; In 2008, Nazhijie Automobile Global Manufacturing Base landed in Xiaoshan, Hangzhou; In 2009, Na Zhijie, the only China automobile brand owned by Yulong Group, was officially released to the world. 20 10, Yulong and Dongfeng jointly established Dongfeng Yulong; Note: Dongfeng Group acquired 20% shares of Nazhijie Automobile Company in the name of Dongfeng Hangzhou Automobile, and Nazhijie was merged into Dongfeng Group; 20 1 1, the Nazhijie 7SUV, the first model of Dongfeng Yulong Automobile, was officially launched.

Na Zhijie's positioning is to produce luxurious and intelligent humanized smart cars, including small cars, SUVs and MPVs. At the same time, the biggest feature of Nazhijie's models is scientific parts, which will bring together the high-end technology of the global automobile industry.