What are the differences and advantages of cloud exhibitions compared with traditional exhibitions?

Cloud exhibitions, as a new way of organizing and planning exhibitions, companies participating in exhibitions, and audiences viewing exhibitions, have attracted much attention in recent years. Especially with the widespread outbreak of the epidemic this year, cloud exhibitions have become more advantageous. Compared with traditional exhibitions, the advantages of cloud exhibitions have gradually become more prominent.

?1. Low exhibition costs

Traditional offline exhibitions require huge participation costs, including booth rental, booth construction, labor costs, transportation costs, material production and other costs added up , ranging from hundreds of thousands to hundreds of thousands, which is a considerable expense for any company, and online exhibitions can greatly reduce the cost of exhibition participation.

Cloud exhibitions do not require personnel to go to the exhibition site, there is no need to transport products over long distances, and there is no need to produce offline display materials. It only needs to publish product introductions related to the company on relevant exhibition platforms, and it can communicate with people from all over the world. Communicate with customers, invest the minimum cost, and reap the maximum benefits.

?2. Exhibiting 24 hours a day, 365 days

General offline exhibitions are held in a 2-day setup and 3-day exhibition period, so for those who are unable to go to the venue, For companies or visitors, they can only get information about the exhibition through online reports or friends in the industry, which is very untimely.

The cloud exhibition breaks the dual limitations of time and space, and can hold exhibitions at any time and participate in exhibitions everywhere. No matter which city you are in, no matter what time, as long as you have your own online booth, you can communicate with customers anytime and anywhere.

?3. Entire industries and all enterprises participate

Due to the cost of exhibitions, usually not all enterprises in the industry can participate, which undoubtedly misses many business opportunities for enterprises. , online exhibitions make up for this problem very well. Enterprises only pay a low cost and can still obtain business information related to the exhibition.

?4. Data generation and sorting

After participating in an offline exhibition, it is necessary to sort out various data collected at the classified exhibition, which is a waste of human resources, inefficient, and It is easy to miss the best time to contact customers, which may lead to the final loss of orders.

Cloud Exhibition can perfectly solve the problem of data collection. It can not only accurately obtain the total traffic of the exhibition and each exhibitor's visitor data, inquiry information, etc., but also analyze and track. The most important thing is These data can also facilitate exchange and integration with other exhibitions or other industries, serve each other, share the best results, and bring visible benefits to the enterprise.

?5. Safety and environmental protection

Every time a traditional offline exhibition is held, a huge amount of exhibition waste will be generated, resulting in a serious waste of resources. From the waste of exhibition badges, exhibition meal coupons, and exhibition lunch boxes to the large materials for booth construction and the production of various tables, chairs, cabinets, and columns, their life cycle is only 3 days before they are dismantled and turned into a pile of waste materials. Not to mention whether the building materials used are environmentally friendly and harmless. The toxic substances released by various materials pose health threats to the constructors, exhibitors and visitors during the exhibition process.

The online exhibition is absolutely green and environmentally friendly and has no safety concerns.

?6. Post-exhibition publicity and accumulation

Once the traditional 3-antenna under-the-radar exhibition is over, the exhibitors close their booths and evacuate and disappear. For those who have not been to the exhibition site and do not know it yet, This exhibition does not exist. At most, you can only see some exhibition news and fragments of pictures, and it cannot form a historical legacy of the exhibition.

The cloud exhibition can be spread infinitely at home and abroad in various ways (news links, website embedding, public account and WeChat forwarding, or even a separate APP), never ending, and can also be conveniently Preserved and accumulated into exhibition historical archives.

Of course, both cloud exhibitions and traditional offline exhibitions have their own inherent advantages and flaws. Offline exhibitions are indispensable, but judging from future development trends, cloud exhibitions have more development potential and expansion. and cross-border integration capabilities.

In fact, the future development space of cloud exhibitions (digital exhibitions) will far exceed the meaning, function, role and boundaries of traditional exhibitions. It may develop into a new pan-digital exhibition new economic form. Of course, this cannot be achieved without the participation and support of the government, the exhibition industry, all exhibition participants and entrepreneurs from all walks of life.

In a broad sense, exhibition activities are now ubiquitous and ubiquitous. Because no matter when, where, or by what means, as long as there is communication between people, companies and companies, and countries, there must be information transmission (meeting function) and explanations (exhibition function), so it can be said : Everyone is an exhibition person. They are in exhibitions every day, and everything can be divided.