The three backward arrows are the brand Descente, which is Descente in English. It was born in Japan in 1935 and is an internationally renowned ski clothing brand.

In 2016, Anta Sports operated exclusively in China through a joint venture. Currently, the brand is more and more popular because it is not just a sports and leisure brand. Its designs, from fabrics to styles, are better than conventional sportswear. The series is more high-end and shows higher quality.

Desante's brand name "DESCENTE" is taken from the French word meaning "downhill". The three-arrow form of its LOGO represents three important skills in skiing - "high-speed straight sliding", "crossing" and "side sliding". It represents Descente's brand genes and pursuits that began with skiing. The spirit of excellence and bold innovation.

Brand Story:

DESCENTE was founded in 1935. The brand was formerly known as Ishimoto men's clothing retail store. It was founded by the famous Japanese entrepreneur Mr. TAKEO ISHIMOTO. Founded in Osaka, Japan. In order to promote the brand spirit of DESCENTE, Mr. Ishimoto invited Japanese skier Kazuyoshi Nishimura as a brand consultant to launch a ski wear series. The DESCENTE trademark was successfully registered in 1961, and the brand was officially launched at the same time.

For the above content, please refer to Baidu Encyclopedia-DESCENTE