"Dongyi Risheng" was founded in 1997, and it has formed an absolute leading edge in scale, specialization, branding, collectivization and industrialization in China's home furnishing industry. With the aim of "making today's famous brand and creating a century-old enterprise", Dongyi Risheng Group takes Dongyi Risheng brand as the platform, takes the home industry chain as the main line, bases itself on the design and construction of middle and high-end home decoration, the supply of materials and furniture and accessories, the fine decoration design of real estate buildings, the development of national franchise brands, the research and analysis of industry specialties, etc., and carries out deep integration and resource optimization integration with a global perspective to build the most competitive decoration industry and brand echelon in China, thus forming a strategy of simultaneous development.
"Dongyi Risheng" combines traditional oriental culture and international home fashion, and strives to create a beautiful, fashionable and tasteful lifestyle for China consumers with a brand-new living concept of "integration of human habitation" and the purpose of indoor environmental art design. "Dongyi Risheng" is becoming an advocate of high-quality home culture in China, which makes China's home civilization, which has accumulated for thousands of years, glow with dazzling brilliance again.
Since p>1997, Dongyi Risheng has put forward the design concept that affects the home industry every year. In 24, it released the annual home fashion trend comprehensively and systematically for the first time in the industry to guide the changes of home design style. In 27, Dongyi Risheng once again released a global home fashion trend conference with the theme of "colorful customized expressions and ten styles of home", which attracted in-depth coverage and attention from the national media.
"Dongyi Risheng" is regarded as an outstanding model of China home furnishing industry with its successful business model of high specialization, scale efficiency and enterprise institutionalization. Since 24, Dongyi Risheng, as the sole representative of the home improvement industry, has been awarded the honorary titles of "China 5 Most Valuable Brands", "China Top 1 Excellent Licensed Brands" and "China Top 1 Enterprises in Architectural Decoration Industry" continuously, with a brand value of 1.328 billion. In 25, "Dongyi Risheng" was recognized as "Beijing Famous Trademark", which was the first time that the state administration for industry and commerce audited and recognized the first famous trademark in the national home improvement industry to protect the rights and interests of famous brands. In 26, Dongyi Risheng won 34 awards, including double gold medals in design and engineering, in the seventh home beautification competition. So far, it has won the only first prize of this competition for four consecutive years, which shows Dongyi Risheng's strong strength and leading ability in the design field. In 27, Dongyi Risheng won the highest honor in the field of franchising in China-"China Franchise Award". This award is only selected by China Chain Store & Franchise Association among the excellent franchised brands in China for three consecutive years. At present, only six companies including KFC and Quanjude among the tens of thousands of franchised enterprises in China have won this honor.
as a pioneer in the industry, many service rules, customer satisfaction standards and corresponding innovative measures in technology and design created by "Dongyi Risheng" have become the reference standards for the standardized development of the decoration industry. In 24, the national standard "Specification for Residential Decoration Engineering" organized by China Building Decoration Association was based on the national standard jointly issued by the Ministry of Construction and the State Administration of Quality Supervision. Dongyi Risheng, as an outstanding representative of the industry, was selected as the only demonstration unit to demonstrate the whole process of decoration construction. In 26, Dongyi Risheng, after several years of research and development with * * *, a leading manufacturer in the global architectural decoration industry, introduced ECO Ruizhu European ecological construction system, and its quality was at the leading level in Europe.
"Dongyi Risheng" has established wholly-owned service organizations in 2 cities in China and authorized franchise service organizations in 51 cities, and its brand influence has spread all over the country. With the help of a number of professional members of industry system, Dongyi Risheng has formed a nationwide service network for home furnishing industry. In 26, Dongyi Risheng reached in-depth strategic cooperation with more than 5 world-famous home furnishing brands, and launched the largest Italian-German-French integrated home experience hall in Asia, providing consumers with integrated home customization services by virtue of all-round advantages in design, products and construction. At present, Dongyi Risheng has more than 1, professional designers and other service personnel and more than 1, fixed construction workers in China. With its advanced management mode, outstanding design team, strict quality control system and excellent corporate culture, Dongyi Risheng has become a "benchmark enterprise" in the industry, won the trust of consumers, the respect of industry enterprises and the support and encouragement of the government, and has been called "a heavy load-bearing wall of China decoration industry" by the media.