The reason why the Xiaoyao Town trademark rights protection work is suspended is because the Xihua County Hu Hot Soup Industry Development Center ordered the Xiaoyao Town Hu Hot Soup Association to suspend the current rights protection work. The Industrial Development Center believes that the Hu Hot Soup Association is In terms of rights protection, they were too impatient and did not listen to the opinions of all merchants. The method of rights protection was too simple and crude. It is necessary to listen to the opinions of all parties before carrying out normative brand protection.

I think this suspension is very timely. The brand protection work entrusted by the Hu Spicy Soup Association to a third-party company is indeed a bit too eager. It cannot only curb Hu Spicy Soup shops in other areas from the perspective of brand protection. From a rational point of view, these Hu Spicy Soup shops have been operating for many years. Over these years, many people have recognized the store very much. It is indeed a bit unreasonable to suddenly sue to the court and ask the other party to remove the signboard. Xiaoyao Town Hu Spicy Soup The reason why it is famous at home and abroad is because there are so many businesses and shop owners in different regions and places who persist in promoting it, so they must pay attention to methods when safeguarding their rights.

1. What is the reason for the suspension of rights protection?

I think the reason for the suspension is that when defending rights, the association did not fully consider that these spicy soup shops have been operating for many years and have great affection for the product brands. If such a stick is used to kill these shops and require them to change their brands, It is unavoidable that it is a bit unreasonable. At the same time, the association was too hasty in the brand protection work and did not fully consider the actual situation. The fundamental purpose of brand protection is to better develop the Hu spicy soup industry and bring Xiaoyao Town Hu spicy soup to a higher level and let more people I like Xiaoyao Town Hu Spicy Soup. If I defend my rights with such a stick and ask so many stores to change their names, then it will be a discredit to the brand of Xiaoyao Town Hu Spicy Soup.

Second, brand protection work must be carried out rationally.

I think that opinions and suggestions from all aspects should be fully considered for brand protection work, and false brands within the industry should be eliminated. Stores that do not have real technology to use brands to defraud users should have the technology in place for those who have feelings for the brand. , Merchants who add luster to the Hu spicy soup brand in Xiaoyao Town must be recognized.

3. Brand honor requires everyone to maintain it.

I think the reason why the Xiaoyao Town Hu spicy soup brand is loved by many people is because its texture and taste have conquered the future of many people, and not just a simple sign can make people To change people's preferences, I think the honor of a food brand needs its taste to change people's opinions, and its brand honor is maintained by all consumers.