As we all know, there are many elements of a trademark, including words, graphics, letters, numbers, three-dimensional logos, color combinations and sounds, etc. But now we mostly use graphic trademarks, word trademarks, letter trademarks and digital trademarks. This is also the most common type of trademark transfer. Many companies will purchase the same graphic trademark, because through the combination of lines and patterns, graphic trademarks can make people clearly understand the scope of the company and the artistic concepts the company wants to express. At the same time, some companies will also apply for graphic trademarks and word trademarks at the same time, and purchase the trademarks and trademarks to the enterprise at the same time, so that when purchasing graphic trademarks, the rights and interests of the enterprise can be more comprehensively protected and the establishment of corporate culture can be better promoted. Due to the differences between graphic marks and text marks, are there any other precautions that need to be understood beforehand?

When transferring graphic trademarks, we need to pay attention to the following aspects:

1. Whether the trademark registration certificate is invalid, generally means that the registered trademark has expired within the six-month extension period No renewal application has been filed, or the registered trademark has been suspended for three consecutive years, or the trademark has been canceled by the Trademark Office;

2. Whether the graphic composition of the trademark is the same as that on the registration certificate, and whether there have been any changes. Please note that this is because the registered trademark is approved and registered by the National Trademark Office, and users are not allowed to change it without permission. Registered trademarks that have been changed by private parties are not transferable and are not protected by law;

3. Whether the relevant information of the trademark after the change is updated in a timely manner and whether the name and address of the registrant are unique and authentic is the key to determining the exclusive right to use the registered trademark. An important basis for human beings and cannot be changed at will. Changes in private enterprises are not protected by law;

4. During the trademark transfer process, whether similar trademarks are transferred together, whether graphic trademarks are similar to trademarks, if these trademarks are not transferred together, disputes will arise.

Graphic trademarks and word trademarks are resources that help enterprises improve their overall competitiveness and need to be paid attention to.