In order to enhance the strength of reputation in the market, brands usually borrow the reputation of third parties, and then the third parties reconfirm and affirm the original brand's consumption commitment in an express or implied way. This brand marketing strategy is called "brand endorsement".

Ways to establish brand recognition:

1, famous media

If you can broadcast advertisements on CCTV in those years, everyone will think that this is a big brand and it will definitely work. Therefore, many brands that advertise in CCTV will add this information to their publicity and use the authority of CCTV to make consumers feel safe. Although the network platform and new media have risen and fewer people watch TV, the persuasiveness of authoritative media is still there.

2. Authority

Show the quality of your products through testing by professional authorities, such as XXX organization certification and XXX well-known trademarks. All training institutions, when promoting their own courses, will emphasize to customers that their training teachers are among the top 500.

3. Quotes

If you go to eat, whether it's braised chicken rice or pig's foot rice, the store will post their graphic stories where customers can see them at first sight. Doing so can show the historical background and efficacy of store products and indirectly dispel customers' concerns.