Procter & Gamble has nearly 654.38 million employees worldwide, and has factories and branches in more than 80 countries around the world. The products of more than 300 brands managed by it sell well in more than 60 countries and regions, including fabrics and home care, hairdressing and beauty, baby and home care, health care, food and beverage, etc.
Procter & Gamble is the largest consumer goods company in China, with annual sales in Greater China exceeding $2 billion. Brands such as Head & Shoulders, Rejoice, Shufujia, Olay, Pampers, Tide and Gillette are in the leading position in their respective product fields.
The multi-brand strategy operated by Procter & Gamble Company is not simply to label a product with several trademarks, but to pursue the differences between different brands of similar products, including functions, packaging, publicity and other aspects, thus forming the distinctive personality of each brand. In this way, each brand has its own development space and the market will not overlap.