What does CW mean in the advertisement? This is a common problem, especially concerned by people in the advertising industry. CW is the abbreviation of Call to Action Words, which means "guide". CW is an emphasis used in advertisements to urge viewers to take action. For example, "place an order now and enjoy 50% discount" or "click to buy now" are common CW.

CW plays a very important role in advertising. On the one hand, it can encourage consumers to make purchases and improve the marketing effect of advertisements. On the other hand, if CW is used improperly, it will affect the brand image and reputation of advertising. Therefore, in advertising production, we should carefully consider the use of CW and try our best to use the language that conforms to the brand image.

In addition, the use of CW should also take into account the characteristics and likes and dislikes of the target population. If the target group is young, you can use some more fashionable CW languages; If you are an elderly group, you need to pay attention to using some relatively stable and formal CW languages. In a word, CW is very flexible in advertising, but it needs to deal with it according to the specific situation and find a suitable marketing method.