A service trademark, also known as a service mark, is a distinctive mark used for services to distinguish the characteristics of similar services provided by service industry operators. Service marks are generally used by hotels, hotels, restaurants, travel agencies, airlines, banks, insurance companies and other operators that provide services. For example, the "Phoenix" mark of the Civil Aviation Administration of China; the special marks used by the Industrial and Commercial Bank of China, the Agricultural Bank of China, and the China Construction Bank, etc. It can be said that a service mark is a trademark used on services. Therefore, a service mark is also called a service mark.

Article 4, Paragraph 2 of the Trademark Law stipulates that “enterprises and undertakings