Enterprise trademark registration application is the basis for an enterprise to implement its trademark and brand strategy. Doing this work carefully, scientifically and comprehensively when applying for registration can effectively promote enterprise production and operation and expand the market, but many enterprises Either they don't pay enough attention to this work, or they don't pay enough attention to it. The author below talks about things that companies should pay attention to when applying for registered trademarks.

Choose a distinctive trademark name

A good trademark requires many factors, and distinctiveness is one of the most important factors. The distinctiveness of a trademark means that the words, graphics or other components used in the trademark can distinguish the goods or services provided by different producers or operators. In order to achieve distinctiveness, the trademark design should be as focused as possible on the theme, making it easy to identify, call, and remember.

The distinctiveness of a trademark can be inherent or acquired through use. Obviously, inherent distinctiveness is better than acquired through use. The most typical trademarks with inherent distinctiveness are made-up words, such as "SONY" used on electrical appliances and "KODAK" used on film. Made-up words have no specific meaning and are distinctive when used in connection with any goods or services. There is no need to worry about the obstacles of prior rights for coined words, it is easier to obtain approval and registration, and it is easier for consumers to recognize and remember them.

If the distinctiveness of the trademark is weak, even if it can be registered, it will be very difficult to promote and disseminate, and the effect of use will be unsatisfactory. Once it encounters infringement and counterfeiting, the cost of rights protection will be higher.

Scientific selection of goods or service categories

In recent years, many companies have favored full-class trademark registration, “catching up” all 45 categories in the international classification of goods or services, but in reality There is no need to go to a university, especially entrepreneurial companies in the initial stage, and there is no need to spend too much money to register in all categories. If a trademark is not used for three consecutive years after approval and registration, others may apply for cancellation, which involves certain risks.

In fact, enterprises only need to apply for registered trademarks on their main product and service categories and closely related goods and services. For those categories that are not closely related to the main business of the enterprise, or even impossible to get involved in, such as arms, tobacco monopoly, etc., there is no need to apply for registration.

When selecting specific categories of goods and services, you should carefully study the Goods and Services Classification Table for Enterprise Trademark Registration (Nice Classification). Since the Nice Classification and Classification Table is revised and adjusted every year, the categories and names of goods and services may change. When applying for trademark registration, applicants should pay attention to reporting according to the version in effect when submitting the application. The selection of specific goods and services is a highly professional task. If the company does not have experienced trademark management personnel, it can be entrusted