Trademark registration, copyright registration and patent application are important contents of intellectual property rights. In the era of commercial informationization, trademarks play an increasingly important role in the process of brand competition, which shows the importance of registered trademarks. Trademark registration, copyright registration and patent application are important contents of intellectual property rights. In the era of commercial informationization, trademarks play an increasingly important role in the process of brand competition, which shows the importance of registered trademarks. A good brand name can always impress consumers, and registering a good brand name is the key to promote the branding process. Therefore, whether you go to the competent department for trademark registration or entrust a professional trademark registration agency, you must understand the trademark law, think of multiple trademark names in advance, and modify the trademark names under the guidance of the entrusting unit before you can pass the examination. The selection of elements in a trademark is not arbitrary, and it needs to comply with the relevant provisions of the trademark law before it can be registered. So what signs can't be used as trademarks in China? 1. It is the same as or similar to the national name, national flag, national emblem, military flag and medal of People's Republic of China (PRC), and it is the same as the name and figure of the specific place name or landmark building where the central state organ is located; 2. It is identical with or similar to the name, national flag, national emblem and military flag of a foreign country, unless it is approved by the government of that country; 3. It is identical with or similar to the name, flag and emblem of an intergovernmental international organization, except that it is recognized by the organization or is not easy to mislead the public; 4. It is the same as or similar to the official marks and inspection marks indicating the implementation of control and guarantee, unless it is authorized; 5. Being identical with or similar to the names and symbols of the Red Cross and Red Crescent; 6. Ethnic discrimination: if the text composition of a trademark is the same as or similar to the name of a certain ethnic group, and a specific ethnic group is vilified or belittled, it is judged to be ethnically discriminatory; 7. Exaggerated propaganda and deceptive, easily misleading the public; 8. It is harmful to social concerns or has other adverse effects. 1) The trademark laws of most countries stipulate that geographical names cannot be registered as trademarks. Although some place names have been registered as trademarks in China, they cannot be registered abroad. 2) Some countries prohibit the use of numbers as trademarks; 3) Blue is forbidden to be used as a trademark in Sweden; 4) Arab countries prohibit the use of yellow as a trademark; 5) The French believe that "spades" are the symbol of the dead and "peach blossoms are unknown", so "spades" and "peach blossoms" are forbidden to be used as trademarks in France; 6) Italians avoid using chrysanthemums as trademark graphics, because Italians use chrysanthemums as special flowers for funerals, and they associate chrysanthemums with death; 7) It is forbidden to use rabbits as trademarks in Australia, because Australia is rich in wool and attaches importance to pasture reproduction for fear that rabbits will destroy grasslands; 8) Egypt regards lotus flowers and crocodiles as totem figures and regards them as sacred and inviolable things; 9) Americans avoid using precious animals as trademark graphics; 10) Some countries in North America prohibit the use of dogs as trademarks; 1 1) triangle is regarded as a warning sign internationally, so triangle cannot be used as a trademark; Czechs think that the red triangle is a sign of toxicity, while in Turkey, the green triangle means "free samples", so it is best not to use it as a trademark. 12) Koreans think that squares and circles have positive significance and triangles have negative significance; 13) In many countries, roses are good gifts for relatives and friends, but in India and some European countries, they are souvenirs, so they cannot be used as trademarks. 14) pandas are taboo in some African countries and cannot be used as trademarks; 15) Islamic countries avoid using pigs as trademark graphics. Although the panda in China is cute, it looks like a pig, so the logo it designed can't enter Islamic countries. Domestic trademark registration Shenzhen company registration