since 1993, Beixin Building Materials has been introduced and implemented the CIS system project, which has unified the corporate identity and established a distinct corporate image.

"bnbm" is not only the abbreviation of the English name of Beijing new building materials public limited company, but also contains the meaning of "Best solutioN, Best Material", that is, "good material and complete scheme". The logo has profound implications, simple and international style, unique design effect, great impact and easy recognition and memory. The standard color of the enterprise is blue, which reflects the science and technology, innovation and modernization of Beixin. At the same time, VI system is uniformly introduced and applied in environmental design, office supplies and publicity systems such as factory flags, signs and signs. After years of development, Beixin Building Materials has gradually developed from a single product into a series of products. At present, the company has "Dragon Brand" series products, "Beixin" series products, "Taishan" series products, "Jinbang" series products and "TBO" and other products.

As early as 198, Beixin Building Materials decided that the trademark of its main product was "Dragon". The dragon logo design is personified, and the overall image is full of personality and vitality, symbolizing infinite beauty and hope. Taking "Dragon" as the brand name means not only to become a leading enterprise in China's new building materials industry, but also to become a top national brand with independent intellectual property rights and brands in the world, and strive to win glory for China. At present, Beixin Building Materials uses "Dragon Brand" as its product name and trademark, including gypsum board, mineral wool board, light steel keel, painted keel, rock wool, paint and radiator. In addition, the company also registered gypsum board, light steel keel, mineral wool board, jinbang board and profile with "Beixin" as the product auxiliary trademark, and the product name and enterprise name are used in a unified way, which is convenient for memory and dissemination.

"Taishan" is a gypsum board product brand of Shandong Taihe Gypsum Co., Ltd., a subsidiary of Beixin Building Materials. The brand is mainly aimed at low-end consumer groups and has a high reputation in the market.

The moderate product positioning of TBO mineral wool sound-absorbing board of Beixin Building Materials has been recognized and loved by more and more users, and it is being widely used in major buildings, especially in export business.