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The development history of Shanghai Greenland Group Co., Ltd.

In July 1992, with the spring breeze of Comrade Deng Xiaoping’s speech during his southern tour, Greenland Development Corporation, the predecessor of Greenland Group, was officially established. In the 19 years since its establishment, Greenland Group has roughly gone through three stages of development:

1992-1997

This is the start-up and accumulation stage of Greenland Group. At this stage, Greenland has successfully explored a new urban public greening construction model of "building green with housing and promoting housing with green" - accumulating funds through real estate operations and investing in urban public greening for free; *Greening increases the value of real estate, and at the same time obtains policy support from the government, actively participates in the renovation of old cities and the construction of relocated housing, and promotes better development of real estate. In early 1994, People's Daily and CCTV News reported in detail on Greenland's innovative approach of accumulating funds through market-based methods and donating urban greening free of charge. By 1997, Greenland Real Estate had accumulated relatively strong funds and rich experience, and at the same time established a good brand, reputation and social image.

1997-2001

This is the stage when Greenland Group achieved greater development and became a leading real estate company in Shanghai. In March 1997, Greenland Group successfully completed its restructuring in accordance with the requirements of the modern enterprise system and established a modern enterprise system with clear property rights, clear rights and responsibilities, and scientific management. At this stage, Greenland Group's various industries have achieved great development, especially the real estate industry, which is its core leading business, has developed more rapidly, and has become a leading enterprise in Shanghai's real estate industry. Real estate sales area and sales amount have consistently ranked first in Shanghai. Forefront.

2001 to present

Since 2001, Greenland Group has begun to go nationwide, vigorously implement the national strategy, and entered the third stage of sustained and rapid development. At this stage, Greenland Group has gradually grown into China's leading comprehensive real estate company and one of China's top 100 companies. Through the simultaneous development of industrial operations and capital operations, it has formed an industry that currently has "prominent real estate as its main business, and simultaneous development of energy, finance and other related industries." layout. The "Greenland" trademark was rated as a well-known trademark in China. Energy, finance, construction, automobile services and other industries also have large scale and strong strength.

Real estate development and operation, as the core leading industry of Greenland Group, vigorously implements the national strategy. Currently, projects cover 54 cities in 24 provinces across the country, with an area of ??34 million square meters under construction, and development scale and development capabilities. , product types, and quality brands are all in a leading position in the country, especially in the fields of super high-rise buildings, large urban complexes, high-speed rail station business districts, and new city development. Currently, there are 11 super high-rise buildings over 300 meters built or under construction. Since 2010, Greenland Group has invested and developed the Wuhan Greenland Center, which is the third tallest building in the world and the second tallest building in China with a height of 606 meters, the Wuhan Greenland International Financial City with a total construction area of ??3 million square meters, and the fourth tallest building in the world with a height of 518 meters. , Dalian Greenland Center, the third tallest building in China, China’s tallest twin-tower building Zhengzhou High-speed Railway Station Greenland Central Square with a height of 300 meters, Beijing Greenland Center, the “tallest building at the gate of the country” with a height of 280 meters, and an ecologically friendly park covering an area of ??3,600 acres. A number of urban landmark projects such as Juxin City Greenland and Yan'an New City, the Nanjing Greenland Center, the seventh tallest building in the world and the tallest in Jiangsu with a height of 450 meters, and the Zhengzhou Greenland Center, the tallest building in the five central provinces, have been officially completed and put into use. These projects have been Become a local quality benchmark and a model of technological leadership.