Tanabata event planning article 1 I. Event theme
Qixi Valentine's Day, China people's own Valentine's Day.
Second, the activity time
20xx year x month x day -x month x day (x month x day to x day, Friday to Sunday).
III. Contents of activities
Activity 1: My love-I am in charge.
Romantic Tanabata, gentle and affectionate, wearing 60% off, high-grade leather shoes, travel shoes 8% off, sweaters 5% off. It's sweet to sell on Tanabata, let go of your mood and dress yourself up. (except express and special offers. )
Customers born on X, X and X days can get a Valentine's Day rose for free with their ID cards.
Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.
Flower ordering and delivery service.
During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.
During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.
Activity 2: Love Tanabata, a romantic gift-chocolate
During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (there is no discount for tickets in supermarket 77 yuan). (With the shopping receipt, go to the main service desk 1f to get it. )
Activity 3: Tanabata is affectionate, and the token is affectionate.
1 jewelry
Gold 180 yuan/gram, platinum Pt 950: 385 yuan/gram. 7.5% off for silver ornaments and 50% off for jade counters.
Hong Kong lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.
2, watches
During the activity, the high-end watches were given a 15% discount, and a Goya series women's watch was presented (worth 98 yuan).
Cartoon watches and headdresses are 30% off the audience.
3. Cosmetics
Olay, Maybelline, 10% off the whole audience (except special products). Avon sunscreen series is 15% off, whitening series is 20% off, and Yuxi and Dr. Li are 10% off.
4. School run-up and family students.
Run-up in the new school year, carefully prepared for students in the new century: 20% discount on bags, and many discounts on cultural and sports supplies and daily necessities.
5. Happy Valentine's Day on Tanabata, and the supermarket has a special sale.
Scattered peanut oil is xx yuan/barrel, bread is half price, cooked food such as Koukouxiang and Golden Basket is 30% off, four kinds of pasta products are 30% off, and eggs are on sale from time to time!
6, down jacket off-season hot sale (4f down jacket hypermarket)
Down jackets on the fourth floor are sold out of season in the thousand-dollar down jacket hypermarket, and the freezing point is hot in 88 yuan! Warm up for love, what are you waiting for?
Fourth, advertising.
1, Rainbow Gate: Romantic Tanabata, Sweet Show, X Month xx-XX.
2. 16 color page: xx.
3. TV publicity.
4. Meteorological Bureau publicity.
5. City news.
6. Kanban for store activities.
7. Decoration of store activity atmosphere.
Tanabata activity planning 2 I. Background
Hangzhou, a city of love, is rich in love tourism resources. Such as the Broken Bridge and Leifeng Pagoda related to the Legend of the White Snake, the Long Bridge related to butterfly lovers, Song Wan Academy, Phoenix Mountain, Su Causeway, Su Xiaoxiao (Mu Caiting) tombs, etc.
Two. purpose
In order to promote the continuation of Tanabata, a traditional festival in modern times, let people see the tradition of marriage in the Song Dynasty and understand Hangzhou, the capital of love. Create higher income for Song Cheng.
Three. principle
It runs through the whole tourist area of Song Cheng and endows the Qixi theme with the original infrastructure. Let tourists stay in the Song Dynasty, experience Hangzhou and enjoy the festive atmosphere of Tanabata. Let tourists personally participate in it, so that there is a scene everywhere and a little affection.
Four. Organizational form
The theme of Tanabata runs through the whole scenic spot, trying to accommodate the scenery. Through the restoration of various wedding customs, the festive atmosphere of a hundred years ago will be brought to the guests. Insert Tanabata and festive elements into the original scenic spots, and join the Tanabata wedding custom performance.
Verb (abbreviation of verb) main slogan
Love Tanabata is a wonderful party in Song Cheng. Except for seven coincidences. )
Intransitive verb unit
Song Cheng project planning group
Seven. Main activity time:
The seventh day of the seventh lunar month
Venue: Song Cheng, Hangzhou
Location content
The gate is decorated with large famous Hangzhou flowers, Hangzhou Chrysanthemum, Cowherd and Weaver Girl, to attract guests. A group of family members distributed wedding candy at the gate and publicized loudly in Hangzhou dialect: Miss Wang's daughter is married ~ Yuelao Temple has a concentric lock around Lianlizhi, where guests can make a wish, lock the concentric lock with their lovers and wish to be United forever. Throwing their wishes on the wishing tree can make their wishes come true and add soil to the connecting branches. If you pray sincerely in the old temple, you can get a good marriage. The daughter of the tower king wants to throw hydrangea to get married. Unmarried men can come forward to grab hydrangea, and unmarried women can also board the tower without finding a good husband. Wang Waijia Wang Waijia is a big family, enjoying the wedding banquet of a big family in the Song Dynasty. Hangzhou's famous dishes, Longjing shrimp, Dongpo meat, beggar chicken, Song Saoyu soup, West Lake vinegar fish and West Lake water shield soup, can all be tasted here. Sitting in front of the dragon and phoenix dining table and eating porcelain tableware that has been harmonious and unified for a hundred years is not only a joy, but also a thousand-year culture. There are many antique shops on both sides of Song Street, including paper-cut shops and Qixi theme paper-cut exhibitions. Guests can watch the girls edge colored paper into exquisite works of art, the girls can also teach the guests some simple paper-cutting on the spot, and they can also ask the guests to buy one or two as souvenirs. There is an exhibition of Suzhou embroidery in Xiuzhuang, and the girl's live embroidery performance also attracts guests. Guests can also pick up a needle and thread and try the taste of embroidery with their own hands. Otherwise, it's not bad to buy an embroidery back. Movable type printing is one of the four great inventions and one of the great contributions of the Chinese nation to the world. In such an ancient way, print a certificate of love for your love and make your love as eternal as printing. Shadow play is an art form of folk drama in Hangzhou. The combination of light, shadow and music has made the drama Love on the Magpie Bridge more deeply rooted in people's hearts. Dream Stone Forest entered the Stone Forest for treasure hunting. According to the tips on the stone forest, grab each other's hands, and their direction is the direction of the exit. Water curtain film Water curtain film is a high-tech product. The picture is projected by laser onto the water curtain (width 30m, height15m) in the pool. As long as you register at the service center, you can make subtitles on the water curtain. Your beloved must be very happy to see such a romantic scene. The costumes in the Folk Museum of Song Dynasty are so gorgeous, you must want to know more. Come to the Folk Museum, where there are traditional costumes, production equipment and festivals. Upu River is holding the hand of the person you love, strolling along the river, quietly looking at the flower boats in the river, and the talented and beautiful women wearing traditional costumes of the Song Dynasty looking at the splendid fireworks in the sky, which is really beautiful. Art Square "Relive Tanabata" (attached page for details) Snack Street Married Women's Cake Old Women's Cake Acacia Red Bean Tangyuan. Appropriate fruits, lotus, white lotus, Hong Ling, etc. If you are tired of shopping and watching, you can eat midnight snack and hide under the lush pumpkin shed in the gate square. If you can hear the whispers when the cowherd and the weaver girl meet in the dead of night, the girl to be married will definitely get this eternal love in the future. Even if you are not a girl, you will be happy as long as you make a sincere wish. In addition to the above projects, there are other scenic spots with the characteristics of Hangzhou in the Song Dynasty, such as Guanyintai, Brewery and Scenic Street in the Southern Song Dynasty. In addition to the design of each point mentioned above, the overall layout should also be done.
Travel around Song Cheng in a sedan chair and feel the pleasure of going out in ancient times.
No matter on the street or in the alley, you can find Wang Fu's servant coming to you with a basket full of wedding candy and telling you in Hangzhou dialect: Our young lady is very happy, please eat candy ~
I'll choose the top ten beauties! The selection of the top ten beauties in Hangzhou was announced at the party in Art Square.
Distributed all over Song Cheng, it is convenient for service personnel to take photos for guests.
Tickets and invitations are unified.
Streets and alleys are covered with red lanterns with double happiness patterns.
8. Basic fund ticket: 90 yuan does not include the following consumption: Wang Fu wedding banquet: 80~ 150 yuan/person; Cruise: 50 yuan/Rentongxinsuo: 5 yuan/Photo: 15 yuan/Zhang Qifu: 10 yuan/Rensnacks: 5~ 15 yuan/serving of water. (Wedding Custom Attached Page) Using advanced laser special effects to conjure up various scenes. Show the festive atmosphere of the wedding in the form of song and dance. It is said that the media approved the eight characters and pushed the zodiac to hire a wedding ceremony (key). Visitors who visit the hall (key) and make trouble in the bridal chamber can also burn incense to worship. From 22: 00 to 22: 00, you can take photos at the unique wedding customs set up at the venue. (Matchmaker, Wedding Banquet, Wedding Banquet) The audience present can put on our costumes and take photos, and if necessary, they can invite all kinds of people to attend.
Tanabata activity planning Part III 1. Promotion purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
20xx August16-August 20th
Third, publicize the agenda.
20xx August15-August 20th
Fourth, the promotion theme
1. It is reasonable to reduce the price when showing love.
2. Prepare enough gifts to let the whole world know about love.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Cosmetics stores should do a good job of creative display, highlight the key display of goods, and ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. This part of products can use this activity to protect capital and make consumers feel really affordable.
2. Theme Exhibition: August1June-August 20th.
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, with exquisite boxes in the store as the main display object.
B, each store must pack at least 1 1 copies of "Couple Suit" for theme display.
Six, "Love Box Bouquet"
1, mainly set of boxes, the current price is 6-7 fold off the original price, and the price tag is marked with a handwritten artistic pen. All customers who buy boxes above 180 yuan will be given a flower.
2. Make the price list of "a box of bouquets", prepare the packing box and wrapping paper in advance, and make good packaging.
3. Free delivery service, requiring boxes to exceed 300 yuan, and the delivery range should not exceed 2km.
Seven. Activity promotion:
1, couple balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card.
Pay attention to the registration of membership card information.
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. You are free to choose local media. Examples: evening paper, TV subtitles, DM delivery, etc.
1, advertising slogan
Xxx cosmetics skip color
Bright colors, exquisite workmanship and designs from Korea. Will this makeup be popular again during Valentine's Day? Come and see these noble, lovely and beautiful makeup!
Unusual Valentine's Day
What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please have a look at the baby cosmetics recommended by our shop. ...
Nine, store layout
1, prepare a photo poster before the gift "Let Love Announce the World".
A. Handwritten posters in front of the store with artistic pens (including specific contents of preferential strategies).
B. a colorful flag: the content is "show love!" The storm of price reduction is reasonable. "
C. Buy or lease heart-shaped balloons for storefront decoration.
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy xxx yuan of flowers and give XXX a piece of jewelry or a membership card.
Buy xxx cosmetics in XXX and give flowers or discount cards provided by XXX flower shop.
August 20th is a traditional festival in China-Qixi Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14. In order to make commercial features and fully embody business style, according to the current business situation and market changes of the company, the following activities are planned for the consumer groups of Qixi Valentine's Day.
I. Theme of the event
"Tanabata Valentine's Day, Beauty in the East-Hyaluronic Acid Injection Month"
Beautiful shock wave, dedicated to her/him in your mind.
Second, the activity time
August 1- September 1
III. Purpose of the activity
1. Enhance the brand appeal of the market through this activity;
2. Improve the subsequent performance.
Fourthly, the concept of activity.
This activity draws lessons from the effective promotion methods of plastic surgery institutions such as Beijing, Shanghai and Guangzhou, and combines the experience of local activities to plan and integrate the plastic surgery consumption psychology of men and women in fashion cities. Online and offline activities are carried out simultaneously, giving my mother a "dedication of love" and a "promise of beauty", and then through the careful and solemn deployment of our online activities, I believe we can certainly create a marketing model (see item 6 of the planning case for specific control methods, the first wave of love shock).
Verb (abbreviation of verb) activity mode (online+offline at the same time)
1. Integrate resources and release event information to guests through SMS, WeChat, Weibo, qq and other forms.
2, through outdoor advertising, LED display, etc. , release the activity information, content and activity mode to the guests who recently visited the department;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. This activity takes the department as the activity center, supplemented by others;
All the female guests who visit this department on 20th can receive a small gift (a rose or something) in the bar.
6. Those who come to the department and successfully place an order will get restylane or a second injection discount.
Activity of intransitive verbs
The first wave of beauty shock: Dedication of Love
1. Activity slogan: Youth is not old, dedicated to the beautiful mother in the world;
② Design a dedication card; Content: name (nickname), age, hobbies, work, requirements for him/her;
(3), the customer came to the department, that is, to send a dedication card, filled out by the guests themselves;
(4) After the customer fills it in, it will be collected by the front desk and put into the lottery box for the next round of random lottery;
⑤ With the consent of the customer, on-site injection can be started after communication between the two parties at the front desk;
The second wave of beauty shock: "show yourself, hot MM call order" (this plan includes online and offline), arrange special personnel to observe the female guests present that night, invite her to have a micro-plastic injection at a specific time, and receive a special card voucher after the injection, with which you can enjoy preferential treatment or exemption.
The third wave of beauty shock: "beauty is in sight"
Anyone who comes to the department on Valentine's Day on Tanabata will get a 20% discount at restylane (how can you not give her a beauty treatment on a special day? ).
The fourth wave of beauty shock: "romantic passion" (this plan includes online and offline)
During the August 1-September1activity, anyone who spends xxx or spends more than xxx will get a lottery ticket in xx on August 20th, and so on. Draw on the spot.
First prize:
Second prize:
Third prize:
(Specific implementation arrangements will be decided separately)
VII. Site Layout
1, gate:
(1) Doors and windows: two billboards indicating activity information;
(20xx Valentine's Day Activity Raiders: KTV invites you and your partner to participate in the KTV Tanabata Valentine's Day party, speak out your love loudly, let everyone witness your love, and express their feelings and feelings on the spot with your sweet love. 2, door glass: intimate shape and rose pattern;
③ Gate: decorated with pink balloons.
2. Hall:
① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;
2, aim at the marble wall of the fence on the second floor of the gate to do ink-jet carving: Valentine's Day KTV new fashion theme party activities love shock wave to find the goddess in your heart;
3. Stair handrails are decorated with red roses;
3.hall:
1.DJ stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";
② Silver reflective characters are engraved on the fence around the hall. Different sizes:
Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;
The girls next door are learning from each other, vying for the golden pot to give birth to him.
Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.
In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.
Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.
There are countless people in the world.
Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?
If the relationship between two people is long-lasting, it is still a matter of time.
The pillars of the hall are decorated with roses and heart-shaped patterns.
4. Private room:
(1), put a rose on the table in each room;
② Place an activity plan and detailed rules in each private room.
Eight. Activity arrangement
(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;
(2) The Marketing Department shall make and install the advertising rack according to the drawings before 23rd; Single;
(3), the hall department, private room department to deploy personnel to cooperate with the painter to do a good job in No.23 cloth field;
(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;
⑤ The DJ station in the lobby and the program department arranged the adjustment of music route and program during the activity, and reported the program to the general manager on 24th.
Before 6.23, the Marketing Department will contact the advertising space and Guo Xue Hotel to arrange rooms and meals;
⑦ The planning department will put in activity advertisements (including outdoor and computer) and design various cards before 22nd;
⑧ All departments of our store made overall arrangements and unified the rehearsal activities on the 24th.
Nine, the end
Article 5 of tanabata activity planning 1. Activity time:
The seventh day of July is tentatively set at 20: 30.
2. Location: XX Cinema
Third, the way of participation:
1. You can get tickets for this event when you handle business.
2. Forwarding the content of this event through official Weibo and WeChat will give you a chance to get tickets for this event.
3. Go to the official Weibo and WeChat to participate in Heart Shadow. Love needs some surprise activities, telling the romantic love story between you and your lover and the "surprise" moment you intend to create for him/her. Once adopted, you will get tickets for this event, and a professional planning team will give you advice!
Four. Activities:
1, eternal love wall
In the lobby of the cinema, the two lovers walked hand in hand, holding roses, through the heart-shaped candle pool and towards the "love wall". Couples put the roses in their hands in the flower basket in front of the love wall and wrote their sincere love vows on the love wall. The wall of love is full of sweet words and u-interactive wishes to them.
2. The movie goes through the bridge.
Couples watching movies "13: 14 (for life) 17: 20 (I love you) 19: 07 (Chinese Valentine's Day) Couples can enjoy a 20% discount on 20 yuan watching movies and couples' package, and one rose will be given immediately after purchasing tickets (each couple is limited to one).
3. Queqiao Popcorn Couple Competition
Couples can participate in the game with the ticket stub of the cinema or wearing couples' clothes on the same day. Two couples play games at the same time. Men and women wear popcorn from both ends of the same thread with needle and thread for three minutes. Rank according to the number of popcorn successfully connected in series, and those with low scores will be eliminated from the list.
Reward method:
Participation Award: You can get the "Love Movie More Love You" card and couple necklace provided by the studio, and the number of participants is not limited.
Award for entering the list: the top three couples in the list get a set of T-shirts for couples, 10 places.
Overlord Award: Double Package for French Couples on Tanabata, 1 quota.
Tanabata activity planning Chapter VI I. Overall thinking
Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants make a big publicity and hype every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.
Two. Activity time: August * *-August * *
Third, the layout of the store.
In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.
Fourth, activity planning.
(1) diamond decoration part
1, subject
A century-old shop, a century-old friendship-20xx Diamond Festival
[Theme Interpretation] The theme of this activity is "a century-old shop-a century-old marriage", focusing on the wedding market, with a clear positioning, highlighting the most competitive brand reputation advantage of the gold jewelry store in XX shopping mall, and attracting target consumers with integrity and blessings.
2. Activity planning
The Diamond Festival lasts from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.
The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.
Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.
77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.
Step 3 show creativity
Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.
4. Publicity and planning
Distribute the "Tanabata Couple Advertising Balloon" with the store name and phone number printed on it. With pink heart-shaped balloons as the main color.
Planning of Qixi Activities Chapter VII Activity Background: Romantic Valentine's Day has become the best opportunity for men and women to express their love in China, and jewelry is the best gift to express their love.
Theme: Meeting the romantic life of Jia Rui.
Activity time: August1September-August 26th.
Activity content:
Yellow platinum:
1, thousands of gold discount 10 yuan/gram platinum discount 30 yuan/gram.
Diamond ornaments: 10% off the audience, love forever.
1, "Eternal love"-the diamond ring bought for each couple is engraved with the name, advocating eternal love. And issue a "love to the depths" card.
"Love goes deep"-when the crystallization of love is born, you can receive thousands of gold zodiac pendants with the "Love goes deep" card. (within 2 grams)
Where there is love, there are miracles.
If you buy jewelry, you can send it yourself, and we will send the flowers to the person you want at the time and place you want.
"Sweet words convey the truth" We will design some beautiful cards and send your sweet words and flowers to the people you want to send.
3." 1 1 Don't give up "
Kerry Diamond Jewelry has launched a special package of "1 1" to let you experience different love.