Skoda brand culture:

Creativity: customer-oriented, always insist on finding the best solution with new ideas.

Ideology: Make effective use of resources and build a smart life.

Forward-looking: make unremitting efforts to attract and convince consumers.

Balance: be loyal to your feelings and meet customers' needs for quality and taste.

Comprehensive: A trustworthy brand can make you full of vitality at any time and enjoy life more.

Passion: full of confidence in the future, with a positive attitude to infect the surrounding.

Flexibility: Combining the power of open thinking, historical accumulation and dreams to bring benefits and happiness to users.

Humanization: with the unique service concept of "humanistic care", it brings the care of users like relatives and allows users to experience diversified life.

Focus: Focus on user needs is the brand's commitment and motivation from beginning to end.

Skoda logo meaning:

The huge circle symbolizes that Skoda is an impeccable product in the world; Bird wings symbolize the technological progress of products sold all over the world; The arrow flying to the right symbolizes advanced technology; The scarlet of the outer ring symbolizes Skoda's tradition for more than a hundred years; The green laid in the middle expresses Skoda people's attention to resource regeneration and environmental protection. The cassia twig leaf at the bottom of Skoda Fresia brand automobile trademark now represents victory. In addition, there is a legend about the trademark Skoda: It is said that the manager of the factory brought back an Indian servant from the United States. This man is diligent and has a beautiful face, so he chose his face as the trademark, which is now the Skoda Arrow trademark.

Skoda flying to the world: three feathers symbolize the wings of Skoda, which means that Skoda will continue to bring scientific and technological innovation products to the world; Skoda's persistent pursuit of automotive technology will never stop.

Create an infinite Skoda: Flying arrow symbolizes infinite imagination and creativity, as well as the advanced automobile production technology represented by Skoda. At the same time, this flying arrow also expresses Skoda's endless innovative spirit and strong desire to achieve the highest goal.

Profound Skoda: Skoda's car logo is surrounded by a dark outer ring, which symbolizes the rich automobile culture condensed by Skoda 100 years of automobile history.

Vibrant Skoda: Skoda's green background symbolizes infinite vitality and vigor. It is this brand connotation that makes it remain youthful after a hundred years of baptism. At the same time, Skoda, which has a history of 100 years, has been in parallel with environmental protection. The green color in the logo shows people a strong sense of social responsibility in Skoda's blood.