The online sales model mainly promotes products through major e-commerce platforms and Internet channels. After browsing products through the Internet, users purchase products by telephone or online order.
Physical stores are necessary for traditional product production and sales companies. Although e-commerce is developed at present, the real economy still occupies a large share. Many users are more assured of what they have seen and tried with their own eyes. Physical stores not only sell products, but also serve as after-sales service. When there are quality problems in products, it is more troublesome for online shopping users to protect their rights than those who buy in physical stores.
As far as the income of a product is concerned, no enterprise will give up any promotion methods in physical stores and online. Since there are two channels to choose from, it is certain to choose both, and there is no reason to choose only one of them.
Hisense owns hisense electric (600060) and Hisense Kelon (0092 1) which are listed in Shanghai, Shenzhen and Hong Kong respectively, and holds three famous trademarks of Hisense, Kelon and Rongsheng in China. Hisense currently has 13 production base and 12 R&D center in the world, introducing high-end talents to the world and promoting domestic designers and R&D personnel to "go global". Overseas branches cover global markets such as America, Europe, Africa, Middle East, Australia and Southeast Asia, and their products are exported to more than 30 countries and regions. After becoming the top sponsor of the 20 16 European Cup, Hisense announced on April 6, 20 17 that it would become the official sponsor of the 20 18 Russian World Cup.