A month ago, ofo's shared bikes were still fighting with Mobike for the first positioning of various shared bikes. On the surface, they were determined to be in the field of shared bikes. Strive for an authoritative qualification. However, on May 17, ofo, the largest bicycle sharing brand, announced that its brand name would be changed from "ofo bicycles" to "ofo yellow bicycles" and announced that it would join forces with the United Nations Development Program (UNDP) on a global scale. The "One Kilometer Plan" will be launched within 10 days. Ofo's bicycle sharing company actually announced that it has officially changed its name - removing the four characters "sharing bicycle" and changing its name to ofo's "Little Yellow Car". And this time the name change is very thorough. From Weibo to WeChat, everyone has changed their name to Xiaohuangche.

When the melon-eating masses had just set up small benches to watch the two industry giants fight and pick up benefits, ofo suddenly gave up? Are you going to withdraw? But it's not what you think. I think the name change of ofo is a big move.

First of all, the biggest feature of ofo in the early market was its color matching. Although it had no special functions and the quality was the same as ordinary bicycles, it was easy to win among the user group with its eye-catching and comfortable color matching. Spread in the name of little yellow car. The little yellow car is actually ofo’s most original, most widely spread, and most memorable brand image. Ofo is going to focus on the brand itself.

Secondly, ofo is a yellow + black color combination. The combination of yellow + black is really eye-catching. If you observe carefully, you will find that many road traffic signs have a yellow background + black legend. The reason is that they are very conspicuous, and ofo, as the first mobile traffic sign, really attracts attention.