LOGO means sign. The brand logo is his trademark. It means brand money.

How a start-up brand enters the hearts of consumers is very simple. First, ignite his desire; Second, make him feel that buying your things is really cheap; Third, you tell him that all the benefits of your product are true. So both marketing and brand can be summed up in four words: "Believe."

Back to the theme of this article, I remembered a sentence: stop hunting and start farming.

Hunting is an opportunity for us to go out and catch business, catching one after another. What do you mean, start farming? Farming is the business of farmers. Farmers first established a piece of their own territory. Like animals, they began to cultivate the land through stakes.

Whether you circle a piece of land on Taobao or Taobao, or you want to come to the real world from Taobao's land and circle a piece of land in the real world, in short, you will start enclosure. We enclose the land online and offline, and finally circle the land in the buyer's mind. We circle the land on the forehead of consumers, which is the brand.

We call it the story of our brand, and we insist on telling it in various ways, including here today, when we start telling our story. We began to tell our story on Taobao and tell our story to customer service.