Recently, Yingke held a brand upgrade conference, and Yingke Mutual Entertainment Group officially changed its name to "Reflecting the Universe" and released a brand new slogan-seeing the future. Renaming reflects the new strategic direction of Yingke, that is, upgrading the existing Yingke product matrix, reshaping new social products with the concept of meta-cosmic products, creating countless "new social dimensions" matrix asteroids, and creating a multi-dimensional interactive social system covering more scenes.
Feng Yousheng, chairman of Win Universe, said in his speech that we hope to solve many practical problems in society on a large scale and create more social value by using the exploration and connection ability of science and technology. Whether online or offline, real or virtual, facing users of different circles, regions and interests, Win Universe is committed to exploring the ultimate immersive experience with new technologies, meeting more user demand scenarios and making life more interesting, convenient and happier. For every user in it, I believe that they will not only reflect the "participants" of the universe in the future, but also be "founders" and "creators".
Innovation drives high-quality development of enterprises.
It is understood that the main product of the group is Yingke Live APP. Since the launch of 20 15, with the leading technology iteration and rich operational gameplay, the user scale and revenue have grown steadily. With the establishment of the "matrix product" development strategy, Yingke has successfully transformed from a single product to a company driven by matrix products, covering live broadcast, blind date, social interaction and other sectors.
On the evening of March 27th, Yingke Entertainment Group (3700.HK) released the 20021annual report. The data shows that in 202 1 year, Yingke achieved revenue of 965,438+76 million yuan, up 85.4% year-on-year; The annual profit was 433 million yuan, up 1 13438+0% year-on-year. From 20 19 to 202 1, the annual compound income growth rate CAGR reached 67.6%.
Among them, the revenue of social products reached 5.744 billion yuan, accounting for 62.6% of the total revenue, and a variety of social products for vertical people have entered a mature commercialization stage. The revenue of live broadcast products and blind date products reached 2.563 billion yuan and 665.438+0.4 billion yuan respectively, accounting for 27.9% and 6.7% of the total revenue respectively.
And innovation is the main driving force to support the growth of Yingke's performance. On the one hand, Yingke has continuously introduced new products in the social and blind date business sectors through gameplay innovation and user group segmentation, which has successfully opened up more dimensions of growth space for the Group.
On the other hand, the continuous upgrading and optimization of the intermediate platform system has continuously improved the success rate of Yingke's innovative products. It is understood that through the modular packaging of * * * communication parts, the time from development to landing of Yingke new products has been greatly shortened by 50%; At the same time, continuous efforts have been made in cloud capacity building, underlying system expansion, quality stability improvement, etc., which can quickly verify the commercialization ability of products and services in a short time, and the success rate of product innovation has reached record highs, and the efficiency is much higher than the industry average.
Regarding the core of enterprise innovation, Feng Yousheng said in an interview with the media that we encourage innovation and will also allow failure. From the perspective of innovation process and talent training, we prefer to train people through projects, so that talents and projects can grow together.
Innovation creates an ecosystem that reflects the universe.
Feng Yousheng said that there are three meanings for reflecting the cause of the universe. First, explore the future on behalf of the team and constantly pursue innovation; Second, there are countless small stars in the cosmic system, and the product matrix of the group is also like a small star. Every product has its language system, social style and business logic. Third, the key strategy of the Group this year is globalization. Globalization needs to face many countries, many language systems and different cultures. How to keep the team ahead in Internet business model and innovation ability. And how to use the theoretical high dimension to cross time and space and play the low dimension to go out is the thinking made by the group.
At the brand upgrade conference, Yingke released independent scenes and three brand-new products, of which three projects have been launched and one project is under intensive research and development.
It is understood that Yingke has implanted a brand-new module in the live APP, called Panorama K Song, which is an immersive KTV function. This online scene uses 3D technology to restore the same karaoke room as offline, aiming to bring users a unique online karaoke experience.
In addition, Yingke also released a unique meta-cosmic product for the couple planet. In this app, successful pairing can create a private couple space for two people. Couples can not only continue to record and share reality and build memories, but also experience completely different love experiences through virtual reality services. Overseas users are also a group valued by Yingke. At present, the group is building a 3D avatar social product theplace for Z generation users in Europe and the United States. The product is still under active research and development.
This article comes from China Economic Net.