It's Li Ning. The term of cooperation between the two parties is five years, and Li Ning gave O 'Neill a five-year 100 million contract. The two sides signed a cooperation agreement in China World Hotel on August 6th, 2006. From 2007 1 month, Li Ning Company will produce 320 pairs of basketball shoes under the name of O 'Neill. After that, O 'Neill's image, name, jersey number and signature can be widely used in Li Ning's products.

However, the cooperation between Li Ning and O 'Neill did not reach the expected maximum. As we all know, the best way to sign a contract with a sports star is full sponsorship. Stars should wear the products of the contracted company to appear in the world's top sports events and be the company's global promotion ambassador. The signing of Li Ning Company and O 'Neill Company is still in the cooperation stage. Li Ning products produced under the name of "SHAQ" can only be sold in China, including Hongkong, Macau and Taiwan Province Province. O 'Neill will not wear Li Ning products in the NBA. This cooperation is still in the initial stage, and it has not reached the highest stage of completely covering the next superstar.