Anta’s top ten most recognized basketball shoes are ANTA Qing Kuang III, ANTA Qing Kuang PRO, ANTA Frenzy IV Pro, ANTA KT7 Pro, ANTA Sky One, ANTA Alien 3 Pro, ANTA Splash 4 Pro, ANTA Speed ??5 Pro, and ANTA Alien. 2Pro, Anta Qingkuang 2Pro.
Anta's full name: ANTA Sports Goods Co., Ltd. is a comprehensive, multi-brand sporting goods group specializing in the design, production, and sales of sports shoes, clothing, accessories and other sports equipment. It was founded in Jinjiang, Fujian Province in 1991 by Ding Hemu, the founder and current executive director and general manager Ding Shijia.
Since 2015, Anta Group has been China's largest sporting goods group, with a market value of more than HK$170 billion in August 2019, ranking third in the global sporting goods industry. The group owns many well-known Chinese and international sports brands such as ANTA, FILA, DESCENTE, and KOLON to fully meet the diversified needs of consumers.
Products and Services
In 2001, Anta transitioned from the production of single sports shoes to the production of sporting goods. The product structure expanded to sports shoes, sportswear, hats, socks, bags, etc.; at the same time, Anta was re-established. Store model: sports goods store, this is a new stage of Anta's development. In 2001, Beijing Anta Oriental Sports Goods Co., Ltd. was established to undertake the task of exclusive sales promotion. By the end of 2001, 500 specialty stores had sprouted in major and medium-sized cities, of which more than half were self-operated stores opened by original dealers.
Since 2003, Anta has embarked on the path of professional sports brand building, combining it with professional sports to create a brand. With its investment in basketball leagues for middle school students and college students, especially the CBA, Anta's professional image has become clearer and clearer, and its brand connotation has also been successfully improved. In 2012, the London Olympic Games medal-winning championship dragon suit was carefully created for the Chinese sports delegation, and combined with a series of cross-border marketing, the Anta brand's influence was raised to a new level.