Brand name: Nike.

Founder: Phil Knight

Foundation date: 1972

The Nike trademark pattern is a small hook. Nike has always regarded it as its glorious mission to inspire every athlete in the world and provide them with the best products. Nike's pioneering air cushion technology brought a revolution to the sports world. Sports shoes manufactured using this technology can protect athletes' knees well and reduce the impact on the knees when they land during strenuous exercise.

Logo meaning:

The name NIKE is very auspicious in the eyes of Westerners, and it is easy to read and remember, and can be called loudly. The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed, but also represents movement and gentleness. The Nike trademark of Nike is a small hook with a simple and powerful shape, as fast as lightning. At first glance, it reminds people of the speed and explosive power produced by using Nike sporting goods.

The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

Extended information:

NIKE is headquartered in Portland, Oregon, USA. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-famous sports brand. Its original meaning in English is the Greek goddess of victory, and its Chinese translation is Nike.

Logo development history:

1. In 1971, student Carolyn Davidson designed the first Swoosh logo because the goddess of victory named Nike had a pair of dancing wings.

2. In 1978, Nike's Swoosh logo changed from a frame to a solid shape and appeared below the standard words, making it more eye-catching.

3. In 1985, the logo was combined in a square, creating positive and negative effects.

4. Nowadays, the Swoosh logo is used alone according to needs.

Reference material: Baidu Encyclopedia-NIKE