Legal analysis: trademark owners enjoy the following rights: 1, exclusive rights. The right to exclusive use of a trademark is the right to exclusive use of the designated goods or services after the successful registration of the trademark. Its scope includes approved goods with approved trademarks, but does not include goods with unregistered trademarks. 2. permission. When the applicant has the exclusive right to use a trademark, he can reasonably control the trademark. Licensing right refers to the right of a trademark applicant to license others to use his registered trademark by signing a trademark licensing contract. 3. Turn right. The right of trademark transfer refers to the form that the trademark applicant sells or transfers the trademark through legal channels after he doesn't want to continue to use the trademark. The registrant has the right to transfer, but in the process of transfer, it is necessary to sign a legally binding transfer contract with the transferee, and it is necessary to go through the trademark transfer formalities at the local trademark office, and the transfer can only be officially completed after being examined by the trademark office.

Legal basis: Trademark Law of People's Republic of China (PRC).

Article 42 Where a registered trademark is assigned, the assignor and the assignee shall sign an assignment agreement and file an application with the Trademark Office. The transferee shall guarantee the quality of the goods using the registered trademark.

Where a registered trademark is transferred, the trademark registrant shall transfer the similar trademark registered on the same commodity or the same or similar trademark registered on similar commodities together.

The Trademark Office shall not approve the assignment that is likely to cause confusion or have other adverse effects, and shall notify the applicant in writing and explain the reasons.

After the transfer of a registered trademark is approved, it shall be announced. The transferee shall enjoy the exclusive right to use the trademark from the date of announcement.

Article 43 A trademark registrant may authorize others to use his registered trademark by signing a trademark license contract. The licensor shall supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods using the registered trademark.

Where a registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark.

Where another person is licensed to use its registered trademark, the licensor shall report the licensing of the trademark to the Trademark Office for the record, and the Trademark Office shall make an announcement. Without filing, the trademark license shall not be used against bona fide third parties.