1. Packaging label
Packaging label refers to the text, graphics, engraving and printed instructions attached or hung on the product sales package. Labels can be simple tags attached to the product, or they can be elaborate graphics that are part of the packaging. The label may only be marked with the product name, or it may contain a lot of information, which can be used to identify and inspect the contained product, and can also play a promotional role.
Usually, product labels mainly include: the name and address of the manufacturer or seller, product name, trademark, ingredients, quality characteristics, quantity of products in the package, usage and dosage, serial number, and storage precautions. items, quality inspection number, production date and expiry date, etc. It is worth mentioning that labels printed with colorful patterns or physical photos have obvious promotional effects.
2. Packaging marks
are graphics, text, numbers and their combinations printed on the outside of the shipping package. There are three main types of packaging signs: transportation signs, indicative signs, and warning signs. Transportation marks, also known as marks, refer to geometric figures, specific letters, etc. printed on the outer packaging of the product that reflect the consignee and consignor, destination or transit place, part number, batch number, origin, etc. Numbers and short text, etc.
Indicative signs are signs made with eye-catching graphics and simple text for some products that are easily broken, damaged, or deteriorated based on the characteristics of the product. Indicative signs instruct relevant personnel to pay attention during loading, unloading, handling, storage, and operations. Common ones include "this end is up," "fragile," "handle with care," "lift from here," etc. Warning signs refer to special words printed on the transportation packages of dangerous goods such as flammable goods, explosive goods, corrosive goods and radioactive goods to indicate warnings. Common ones include "explosives", "flammable goods", "drugs", etc.
Conception is the soul of design. It is difficult to formulate formulas such as fixed conception methods and conception procedures in design creation. Creation mostly progresses from immaturity to maturity. In this process, it is normal to affirm or deny some, modify some or add some. The core of the idea lies in considering two issues: what to express and how to express it. To answer these two questions, we need to solve the following four points: the focus of expression, the angle of expression, the technique of expression and the form of expression. Just like in combat, the focus is on attacking the target, the angle is the breakthrough point, the technique is the tactic, and the form is the weapon. If any of these links is not handled well, all efforts will be wasted.
Brand planning and packaging design is an important way for companies to promote their products. Usually, they will seek relevant professional marketing consultation from a marketing consulting company, so that mistakes can be avoided. As the saying goes, people rely on clothes and horses rely on saddles, and the same goes for brand products. Enterprises explain the meaning and advantages of products to consumers through product packaging design. As a visual language, packaging design can be said to be both concise and clear.
The factors for successful brand planning and packaging design start from the user-oriented design concept. To a certain extent, the brand is based on consumer trust. Nowadays, when talking about packaging design, it is no longer just appearance design, which is only one of the links. As a designer, you must also know how to combine appearance design with process design, production process design, and marketing design, so that the designed product packaging can be adopted by the market. Accepted and become a best-selling product, this is a successful packaging design.
Customers will evaluate which product can deliver greater value, and they will form expectations for value and act accordingly. The core of corporate marketing innovation is that only by allowing customers to obtain it at a lower total cost Only when the total value is greater, that is, when the customer transfer value is greater, can the brand form strong competitiveness in the market.
Brand planning and packaging design is such a powerful tool to generate product added value. This method can increase product added value and improve the brand's competitiveness in the market. Today is no longer an era when shoes are easy to sell because they are easy to wear. The functional attributes of products are no longer for people. The product design of international brands shows consumers their increasingly clear brand character. Nike’s consumer groups are concentrated among young people. The new generation of people pay more attention to design and prefer to be different. Nike has truly taken advantage of this mentality of consumers. Therefore, Nike's high price is not only not an obstacle to sales, but also achieves its unique brand value in the Chinese market - cultural identity.
The visual effects displayed by product design can have a great impact on sales.
When planning and packaging design, we must consider the brand’s personality, which is the selling point of the product. First, we must determine the selling point, remove the things that have nothing to do with the selling point, repeatedly correct and test, and finally pass it on to consumers. The information will become clearer and clearer, and the selling points of the product will be reflected in the packaging design.
Packaging is part of the product, so the significance of brand planning and packaging design is very important for the company's products. With professional planning and design, the position of the product in the market will be improved, and its credibility will also increase for consumers. After designing the brand planning and packaging, the company's products occupy their own place in the market, and then slowly enter the hearts of the audience. This rhythm not only increases sales but also retains many customers.