The reason why Siba changed its name to Meita is that Siba’s core business and corporate structure were reorganized. On June 10, 2022, a new player entered the Yuanverse. Shanghai Siba Culture Media Group, a well-known domestic entertainment media company, announced that it would reorganize its core business and corporate structure. Its holding company will be renamed Meita Holdings. The core The business will be transformed into an immersive interactive social metaverse, Meita Metaverse, for the WEB3.0 and XR Internet era. Shanghai Siba Culture Media Group was established in 2012. It is well-known to the outside world for its well-known artists Ju Jingyi, SNH48GROUP, and film and television works Yun Xi Zhuan, etc. It covers theater girl groups, artist management, film and television production, e-commerce, fan social networking, etc. It has multiple business fields and belongs to the top echelon of domestic entertainment companies.