Traditional culture consists of two major types: trademark intangible cultural heritage and commodity cultural heritage.

Chinese traditional culture is extensive, profound and has a long history. In modern logo design, classic masterpieces are integrated with distinctive traditional cultural elements, giving it a new sense of the times and vitality. From the perspective of my country's traditional culture and aesthetic thought, through representative cases, the gathering and reflection of Chinese traditional culture in modern logo design and its influence are analyzed.

Chinese traditional culture is the crystallization of the wisdom of the Chinese nation for thousands of years, and it is also the embodiment of Chinese civilization. It is broad and profound and has a subtle influence on modern design.