First of all, this is the history of Mayden cigarettes:

Mayden cigarettes were founded in 1983. The trademark comes from a small evergreen tree with high medicinal value. Climb the wood. In recent years, Meiden cigarettes have grown from a second-class brand of Dali Cigarette Factory to a leading brand, with sales covering most parts of the country. After officially integrating into the Hongta Group family in 2005, it realized the transformation from a regional brand to a national brand.

In 2004, the Meiden brand was rated as "one of the top ten cigarettes in the country" by the State Administration of Tobacco Monopoly among the three types of cigarettes; in the same year, the State Tobacco Monopoly Administration announced the third quarter cigarette products of national cigarette industry enterprises. The supervisory inspection results show that the packaging and rolling quality of Mayden (Silver Star) cigarettes at Hongta Group's Dali Cigarette Factory received a perfect score of 100 points, and the overall quality pass rate of Mayden cigarettes was 100%. Behind the honor is the company's long-term strict quality control and technological innovation of the Meiden series. Especially in 2004, the "Safflower Dajinyuan" flue-cured tobacco coated seeds used in Mayden cigarettes were successfully bred in space, which is of great significance to the cultivation of high-quality tobacco leaves of Mayden cigarettes and the research on product scorch reduction and harm reduction in the future.

The auxiliary materials of Meiden series products have been strictly selected. The cigarettes use straight-grained tipping paper and hot stamping cigarette holders. The softness and taste of the cigarettes are close to the quality of high-end cigarettes. Its outer packaging is simple and fashionable, mainly in white, keeping up with international fashion trends. The blue starry sky logo is deep and far-reaching, symbolizing cutting-edge, fashion and wisdom. This quality, both internal and external, caters to the consumption needs of young men in the mid-range cigarette market. The target consumer group of Meiden cigarettes is passionate young people, mostly between the ages of 18 and 35. They are seeking innovation and change and are receptive to new things, which is very consistent with the passionate and dreamy life attitude advocated by the Meiden brand. In tune.

"Meiden" represents youth, fashion and individuality. "Creating a new realm of passion" means continuous self-transcendence, choosing between constant negation and affirmation, innovating from the old and bringing forth the new, embodying the challenging spirit of human beings' continuous progress. Among the three concepts of "creation", "passion" and "new realm", the Meiden brand advocates a proactive attitude towards life and continuous self-transcendence: "creation" is the foundation of the development of things, and "passion" is the foundation of things. The driving force of existence, "new realm" is the pursuit of a higher ideal.

As for why the production was discontinued?

This is mainly due to the brand strategic move of the national tobacco industry. Within three years, the number of brands will be reduced and the number will be reduced to 30. Within the range, in order to increase the market share of a single brand and enhance the market competitiveness of a single brand. In the end, Hongta Group did not choose a brand like Meiden, which had a low sales volume, and switched to producing big brands such as red camellia.