Most ordinary trademark prices range from several thousand to tens of thousands, and good trademarks can even reach hundreds of thousands or millions. What determines the price of a trademark is the value of the trademark itself. In addition to the value of the trademark itself, In addition to the price, there are official fees and agency fees for trademark transfer. The official fees are generally 1,000 yuan. The applicant must consult the agency in person for agency fees.

Evaluate the transfer price of a trademark:

1. Trademark category. Different trademark categories have different registration volumes. Categories with larger registration volumes usually have lower prices, such as 25 Category;

2. Scope of application and similar groups. If the trademark is rejected, part of the scope of application will lead to a decrease in the price of the trademark;

3. Publicity and use, the price of a trademark with a certain degree of popularity Will be greatly improved;

4. Trademarks that imply recognition, beautiful meanings and high recognition are of course "good trademarks" that everyone is competing for, and the price is naturally not low;

5 .Stability, through inquiries to determine whether the trademark has been subject to administrative procedures such as rejection, objection, withdrawal, etc., if not, the value of the trademark can be increased;

6. The bid holder’s expectations, this is subjective of the bid holder Factors vary from person to person.

Legal basis: Article 42 of the Trademark Law: When transferring a registered trademark, the transferor and the transferee shall sign a transfer agreement and file an application with the Trademark Office at the same time. The transferee shall ensure the quality of the goods using the registered trademark.

When transferring a registered trademark, the trademark registrant shall transfer all similar trademarks registered on the same goods, or identical or similar trademarks registered on similar goods.

For transfers that are likely to cause confusion or have other adverse effects, the Trademark Office will not approve the transfer and will notify the applicant in writing and explain the reasons.

After the transfer of a registered trademark is approved, it will be announced. The assignee shall enjoy the exclusive right to use the trademark from the date of announcement.