Recently, after four years of "trademark war", the French luxury brand Chanel lost its trademark infringement case against Huawei. In fact, in my personal opinion, Chanel and Huawei really has nothing similar. The double C trademark of Chanel is derived from the initials of the brand founder Gabrielle Bonheur Chanel. The Chinese name is generally translated as Gabrielle Chanel. But we are different in terms of vision and design concepts.

This matter started in 2017. At that time, Huawei applied for registration protection for its computer hardware trademark with the European Union Intellectual Property Office (EUIPO). This trademark pattern is composed of two intertwined half-rings. Thinking of this trademark, Chanel sued Huawei. Chanel sued Huawei in court on the grounds that the trademark was similar to its own double-C trademark and constituted infringement.

The General Court of the European Union ruled against Chanel on the grounds that the two trademarks do have some similarities, but visually there are still obvious differences. You can see that Chanel The logo is a relatively rounded curve with thicker lines. Chanel's LOGO is horizontal, but the LOGO applied by Huawei is semicircular and vertically wound. The lines are smoother and slender, and it is not C. That shape, the two intertwined half-rings above and below Huawei's logo, is not a similar trademark at all. After seeing this trademark, many netizens commented that the appearance of the two trademarks looked very different. ?

At present, Chanel is said to have appealed to the European Court of Justice.