Brand management is the work to be done on the premise that the brand has a certain popularity. Brand ≠ trademark and brand ≠LOGO must be understood, but at present, only large and medium-sized enterprises will have brand departments to promote and maintain brands, and small enterprises basically do not. Moreover, the work of brand management is complicated and the employees are uneven.

Brand planning is completed under the circumstances of new brand or product promotion and old brand upgrading. Compared with brand management, its working frequency is relatively low. Generally, a brand only needs to do one or two pre-brand planning without major changes, and then the planning and implementation can also be completed by the brand manager.

Advertising planning is an aspect of brand planning and a manifestation of brand promotion. In the overall brand planning, advertising is only a small part, but it is an indispensable part. There are many kinds of advertisements, such as audio-visual advertisements, print advertisements, movie advertisements and online advertisements. It is also a very good direction if you can understand advertisements.

From the above analysis, we should be able to see the difference between the three, hoping to help you.