1. Focus on self-cultivation, build a personal brand, and achieve high-quality "products"

The first element of marketing is product. People are like products. As professionals, in order to avoid being “unsaleable” or even being treated as “waste” in the workplace, we must constantly improve our “quality” and “brand”.

Build yourself into a "hot product" and a "well-known trademark" in the market, and become a "star" and a rare treasure in the team.

2. Use both sides to build "channels" to success

Just like the sales of products are inseparable from channels (Place), professionals must also work hard to compile a large network. That is his personal resources and network. The advice provided by the author is: Marketers should not only "walk with their heads down", but also "look up and see the road"; they should not only "internal public relations", but also "external liaison".

3. Pay attention to public relations and use "promotion" methods

Promotion (Promotion) is not only applicable to enterprises, but also to personal brand management.

Whenever there is a hot event in the industry, you can accept media interviews as an industry expert, or participate in various important events such as salons and forums, so as not to miss every opportunity to show your face. When there are important customers, don't forget to attend and have a casual chat to increase your "exposure".

There is a famous saying: "It is your personal responsibility to show yourself. You must let others know who you are and what you have done." Therefore, attention itself is wealth.

Perhaps you have no chance to be interviewed by reporters, and no one invites you to participate in important events, so you can only "reliance on your own." But professionals may wish to take matters into their own hands and write a large number of professional-related articles and post them. People will continue to reprint them, which will naturally increase their popularity over time.

4. Carefully formulate your “price” strategy

How do professionals “price” themselves? In its price (Price) strategy, quotations and discounts are the core.

He was a core member of the R&D department of a well-known planning company, but he later volunteered to be transferred to the marketing department. As the saying goes: "People go to higher places," but this man's approach was different - what made people around him shout "I can't understand" was that his income was reduced by nearly half of what it was before. Is he a fool for devaluing himself like this?

In fact, this person is not stupid, he is actually very smart. He wanted to understand the entire product from beginning to end, but he lacked experience in the marketing department. He explained to me that he had planned to spend at least 2 years "catching up on courses." As a result, he became more familiar with the real operation of the company. Although requesting a job transfer in a large company was almost a "discount sale" at the beginning, this experience will help him add value later. Because he later continuously proposed products that solved the actual needs of customers, he was promoted to department manager with outstanding performance.

As a professional, if your workplace strategy includes the right "product", the right "price", the right "channel" strategy and the right "promotion" strategy, then, This will be a successful combination of strategies to "market yourself" within the team. This creates a clear brand distinction from others.

The career of a professional requires spending a lifetime of time and energy on "marketing" - that is, himself. Like selling products, this business encompasses a lot of things: competition, skill, success, disappointment. In a team, you can cry and laugh, but you should not shrink back. A pessimistic experience, an optimistic life, and a sound career with silent awareness.