In today's cheap era, not only the products that can meet the needs of consumers are different, but also the same product brands are different. Faced with so many signs, people's ideas have no special memory, which makes the brand logo design must rely on simple principles to make the brand quickly remembered by consumers.

2, the principle of brand trademark pattern design-principle 2:

A trademark should accurately express its connotation on the premise of satisfying the principle of simplicity first. After all, the most important function of brand recognition is to give consumers a sense of brand. If a brand's logo does not tell consumers what the brand can bring to consumers, it will be considered unqualified.

3, the principle of brand trademark pattern design-principle 3:

People are visual and have no resistance to beautiful things. Therefore, a good logo design needs aesthetic feeling. Although there are aesthetic differences between people, a smooth and beautiful trademark can bring aesthetic feeling to most people, thus making the trademark more attractive.

4. Principles of brand trademark pattern design-Principle 4:

The trend of today's society is always changing rapidly, so the design of trademarks should not only adapt to the current trend, but also have certain expansion ability. The principle of brand trademark pattern design can attract more people's attention only if it conforms to the trend, and it has the ability to expand, so as to ensure its strong endurance and long communication time.

In addition to the above principles, we should also pay attention to the application of some strategies, such as how to use fonts and other elements to express the characteristics of brand products, and pay special attention not to create the same situation and affect the reputation of brand communication. If you want to know more about the design materials and skills of graphic design, you can click on other articles in this article to learn.