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What is the standard for determining similarity in trademark infringement?

Legal analysis:

According to the provisions of my country’s Trademark Law, the standard method for determining the similarity of trademark infringement is as follows:

(1) The Chinese characters of the Chinese trademark are the same, If only the font or design, phonetic notation, and arrangement order are different, which may easily cause the relevant public to misunderstand the source of the goods or services, they will be determined to be similar trademarks.

(2) If a trademark consists of the same foreign characters, letters or numbers, but is only different in font or design, which is likely to cause the relevant public to misunderstand the source of the goods or services, it will be determined to be a similar trademark.

Legal basis:

Article 15 of the Trademark Law of the People's Republic of China stipulates: Without authorization, an agent or representative will be represented in his or her own name. If the trademark of the person or represented person is registered, and the principal or represented person raises an objection, the registration will not be granted and the use will be prohibited.

The trademark applied for registration for the same kind of goods or similar goods is identical or similar to an unregistered trademark previously used by another person, and the applicant has a contract, business relationship or other relationship with the other person other than those specified in the preceding paragraph. If the trademark of another person is known to exist and the other person raises an objection, the trademark shall not be registered.