HiTea, the founder of new tea drinks, is headquartered in Shenzhen, Guangdong. In 2012, HEYTEA originated in an alley called Jiangbianli in Jiangmen, Guangdong Province. It opened a new era of tea drinking with a cup of original cheese tea. HEYTEA's original name was ROYALTEA. Due to the inability to register a trademark, it was fully upgraded to the registered brand "HEYTEA" in 2015. As a young, technological and international new tea drink chain brand in China, HeyTea integrates Chinese cultural traditions and creative innovation, focusing on presenting high-quality tea aromas from all over the world, and starting a new tea drink trend. As of November 2020, Heytea has more than 660 stores in more than 55 cities in mainland China, Hong Kong, and Singapore.

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In 2012, HEYTEA originated in an alley called Jiangbianli. Its original name was ROYALTEA. Due to the inability to register trademark, so it was fully upgraded to the registered brand HEYTEA. HeyTea is the original creator of cheese freshly brewed tea. Since its establishment, Heytea has focused on presenting high-quality tea aromas from all over the world, giving this ancient culture of tea drinking new vitality. In 2016, Heytea received an investment of 100 million yuan from IDG Capital and angel investor He Boquan. Heytea has always adhered to and maintained high quality requirements for its products. What Heytea wants to share with customers is the true taste of tea. In order to bring pure and good tea to customers, the team focuses on product research and development, adheres to an independent product research and development model, and sets up a professional laboratory at the Shenzhen headquarters to devote itself to tea product conception, formula research and sample manufacturing. The "whimsical idea" of combining salty cheese with natural tea aroma is Heytea's original cheese, and it is an original cheese that is highly praised by consumers