The main reason is that the new LOGO has not changed much compared with the old LOGO. If you don't look carefully, the biggest change should be that the orange part outside has changed from a square to an oval outline with a larger curvature. But if you look carefully, the curvature of the upper right corner of the white letter "M" inside has also become larger and smoother.
The main reason why netizens call "Mr. Lei has been cheated" is that this change is not too big. The new LOGO cost Xiaomi 2 million yuan. It was designed by a famous Japanese designer, Kenya Hara, and added the thinking content of oriental philosophy on the basis of the original brand LOGO. However, for the ridicule of netizens, Lei Jun said that he did not see why the brand-new LOGO was worth 2 million at first, but after listening to the designer's explanation, Lei Jun responded that it was "mature".
after a lapse of nearly one year, Xiaomi's brand-new LOGO icon finally completed the formal registration of trademark application. However, netizens found through some trademark information websites that all the new LOGO icons applied by Xiaomi were in black and white color scheme. Many netizens did not understand this, and thought that the orange color scheme of Xiaomi's LOGO was very beautiful. Why didn't they use orange scheme to apply for trademark, but black and white icons?
in fact, in the trademark registration of icons, it is indeed possible to register icon trademarks with colored colors. However, if the application for trademark registration is directly made with colored icons, the trademark owner must also use the original registered colored trademark when using the trademark after the trademark registration is successful. That is to say, if Xiaomi applies for a new orange LOGO as a trademark, then Xiaomi must use the orange icon as a trademark when using the new LOGO in the future.
at present, the registered trademark of Xiaomi's new LOGO uses a black-and-white color scheme, which can be understood as the trademark icon is not attached with any color. In the process of future use, Xiaomi can fill the new LOGO with any color for commercial use, which is the main reason why the new LOGO applied by Xiaomi uses black-and-white color scheme.