Whether it is a large internet company or a high-quality vehicle manufacturer, most of them will apply for automobile trademarks and names in advance. This will facilitate the company's rights protection when other vehicle manufacturing companies or large Internet companies use related trademarks.
Audi sued Weilai Automobile in Munich. The reason is that the names of eS6 and eS8 of Weilai Automobile are too similar to S6 and S8 produced by Audi. Prior to this, Audi had applied for the trademark and name of the company's vehicles through formal channels. On the other hand, there are a lot of differences in the development history of the two brands and the styles of the models involved in this matter.
From the launch and design of two models of Weilai Automobile at the end of 20 17 to the beginning of 20 18, Weilai Automobile Manufacturing Company decided to produce a new series of automobiles, adopting eS6 and eS8. Today, vehicles have been on the market for more than four years. If trademark infringement and company infringement really exist, Audi can complete the prosecution within four years instead of suddenly bringing a lawsuit to the court.
Next, Audi's S6 and S8 are essentially different from the above two models. Moreover, the product introduction page is completely different, even the vehicle name and model are different. Audi mainly produces fuel vehicles, not new energy vehicles. Although the company will also complete the transformation, according to the current situation, it is still mainly to produce fuel vehicles. Weilai Automobile is a new energy automobile manufacturing company, and there is essential difference between them, so infringement is unnecessary.
Generally speaking, a company needs a lot of evidence to sue another company. When the reporter interviewed the relevant personnel of Weilai Automobile, Weilai Automobile did not respond to this. Instead of staring at other automobile manufacturing companies, it is better to focus on the technological development and innovation of new energy vehicles.