Zhejiang Wufangzhai Industrial Co., Ltd. is a privately-owned enterprise with the food industry as its core, integrating food, agriculture, real estate, finance and trade business sectors, and having comprehensive functions such as scientific research, production, sales and services. business group. The parent company Wufangzhai Group Co., Ltd. has 19 subsidiaries with more than 3,000 employees. At the end of 2008, the sales revenue was 1.2 billion yuan, with profits and taxes of 130 million yuan. Group Chairman Li Jianping, Vice Chairman Li Zhengxin, and President Zhu Ziqiang. The group headquarters is located in Jiaxing City, Zhejiang Province.
Jiaxing Wufangzhai Zongzi is a product registered as a national geographical indication (origin) by the General Administration of Quality Supervision, Inspection and Quarantine. The "Wufangzhai" trademark is a well-known trademark in China recognized by the State Trademark Office. The Wufangzhai brand is intangible. The assets are rich in value, and the products are of high quality, excellent taste and profound cultural connotation. Wufangzhai continues to innovate on the basis of inheriting the national food culture and modernizes the production technology of "Jiahu Fine Points" which was very famous in the Ming and Qing dynasties. Now it has formed a centralized dim sum and braised products with rice dumplings as the mainstay. , egg products, etc., the sales revenue at the end of 2008 reached 640 million yuan. The Wufangzhai Industrial Park located in Xiuzhou District, Jiaxing is a national industrial tourism demonstration site. Together with the Chengdu Wufangzhai Industrial Park located in Wenjiang District, Chengdu, they form the two major centers for Wufangzhai food manufacturing and logistics distribution.
In the early years of the Republic of China, a group of people from Lanxi, Zhejiang Province came to Jiaxing. They ran a cotton-splitting business in winter, and in spring and summer they carried rice dumplings and went around the streets selling rice dumplings. In the 10th year of the Republic of China (1921), Zhang Jinquan opened the first "Wufangzhai Zongzi Shop" at No. 6 Zhangjialong. A few years later, two Jiaxing natives, Feng Changnian and Zhu Qingtang, opened two "Wufangzhai" rice dumpling shops in the same lane. The three shops were named "Rongji", "Heji" and "Qingji" respectively. Fierce competition in the selection of materials and craftsmanship of rice dumplings has made rice dumplings increasingly mature and formed distinctive characteristics - "glutinous but not mushy, fat but not greasy, fragrant and glutinous, delicious, moderately salty and sweet", which has become famous The "Zongzi King" of Jiangnan. In 1956, the three stores merged into one "Jiaxing Wufangzhai Zongzi Store", which has been passed down to this day.
Wufangzhai Delicious Rice Dumpling Company has established 15 regional marketing branches. Through store distribution, chain stores, breakfast operations, e-commerce and other channels, it has jointly established a global network centered on the Yangtze River Delta and spread across the country. Marketing network in various places, and exported to Hong Kong, the United States, Canada, Australia, Japan and other places.
Wufangzhai Delicious Zongzi Division and the group’s subsidiaries Heilongjiang Wufangzhai Rice Company, Heilongjiang Baoqing County Wufangzhai Rice Company, Heilongjiang Fangzheng County Wufangzhai Rice Company (in preparation), Anhui Wufangzhai Rice Company constitutes the rice industry chain. By establishing Wufangzhai high-quality rice base in the Northeast, it has formed an agricultural industrialization business model integrating production, processing and marketing. It supplies mid-to-high-end brand rice to the market and provides services to various parts of the group's food industry. The subsidiary provides high-quality rice raw materials. Jiaxing Wufangzhai Meat Food Company and Jiangxi Wufangzhai Agricultural Development Company provide high-quality pork and Ruo leaf raw materials for Wufangzhai food production by establishing a pollution-free commercial pig base and Wufangzhai organic Ruo leaf base.
Zhejiang Youmi Catering Co., Ltd. (in preparation), a subsidiary of Wufangzhai Delicious Zongzi Group, is a subsidiary of the group that specializes in Chinese fast food chain operations. It focuses on rice products and provides consumers with convenient, fast and Nutritious Chinese fast food, and strive to create a nationally famous Chinese fast food chain service brand.
Wufangzhai Delicious Zongzi Group takes promoting the national food culture as its own responsibility. It is the president unit of the Zongzi Industry Committee of the China Food Industry Association and the Jiaxing Food Industry Association, and actively contributes to the revitalization of China's national food industry; In addition, the Group enthusiastically supports social welfare undertakings, setting up "Wufangzhai" scholarships at Zhejiang Gongshang University and Jiaxing No. 1 Middle School, and actively donates to social charities, striving to create a harmonious enterprise.
Wufangzhai Delicious Zongzi Group advocates the business philosophy of "harmony and business", takes "harmony, integrity, excellence, innovation" as its corporate spirit, and "creates a leading brand in the rice products industry and a Chinese fast food chain" With the goal of "famous brand", we focus on food, dedicate ourselves to excellence, and strive to become a respected Chinese food leader with rice products as its core products and a complete industrial chain.
Jiaxing is rich in rice dumplings, and Wufangzhai is the most famous rice dumpling in Jiaxing. More than 50 years ago, people put the crown of "Zongzi King" on its head. The small rice dumpling has become a symbol of Jiaxing, the hometown of rice, to a certain extent. It is known as a representative of food culture and a messenger of foreign exchanges. .
From 1987 to 1989, it won the "Jade Rabbit Award" for the provincial famous specialty products, the "Gold Medal of the First China Food Expo", and the "Golden Tripod Award" of the Ministry of Commerce for three consecutive years. Today, Jiaxing Wufangzhai rice dumplings are loved by tourists because of their delicious taste, easy portability and convenience to eat, and are known as "Oriental fast food".