Dayong Winery was founded by Xiangxi Autonomous Prefecture in 1956. At that time, Yongshun Winery, Phoenix Winery, etc. were also established together. This is why Dayong Liquor got its name. As Dayong changed its name to Zhangjiajie, Dayong Liquor officially changed its name to Zhangjiajie Liquor. In 2006, Zhangjiajie Guangyuan Liquor and Zhangjiajie Liquor merged. In order to better protect the "Zhangjiajie" trademark brand, the company has launched a variety of series of products, which are selling well all over the country and in markets such as Taiwan, South Korea, Singapore, Malaysia, and Thailand.