Recently, many friends have asked Intellectual Property Rights about the trademark regulations for opening a store on Tmall platform? What are the requirements for merchants to enter Tmall? and other related issues. To enter Tmall Mall, you need to provide a trademark! The requirements are as follows:

1. Tmall temporarily does not accept applications for opening a store from brands that have not obtained the "Trademark Registration Certificate" or the Trademark Acceptance Notice issued by the Trademark Office (except for imported goods in some categories);

2. Tmall does not accept applications for pure graphic trademarks because such trademarks cannot name store names and store domain names. In addition to having your own brand, whether the trademark you hold is R or TM also affects the amount of deposit required to settle in Tmall:

1. Brand flagship stores and specialty stores: 100,000 yuan for TM trademarks and 50,000 yuan for all R trademarks;

2. Specialized stores: 150,000 yuan for TM trademarks, 100,000 yuan for all R trademarks.

In order to facilitate merchants to understand the requirements and condition certifications for trademarks in Tmall’s investment promotion rules, the editor has compiled some for you:

1. By the State Trademark Administration Scanned copy of the issued trademark registration certificate or trademark registration application acceptance notice. If you have handled trademark changes, trademark transfers, or trademark renewals, please also provide the change, transfer, and renewal certificates or acceptance notices issued by the Trademark General Administration;

2. Exclusive authorization letter. If the flagship store is authorized by the rights owner, an exclusive authorization letter must be provided (if the trademark owner is a natural person, a copy of his or her signed ID card must also be provided).

If the trademark owner is a domestic enterprise or individual, please download the Chinese version of the exclusive authorization letter. If the trademark owner is an overseas enterprise or individual, you can choose to download the Chinese or English version of the exclusive authorization letter. (If the trademark owner is a domestic natural person, a copy of his or her signed ID card must also be provided. If the trademark owner is an overseas natural person, a copy of his or her signed passport must also be provided).

Requirements for entering Tmall:

1. Company.

1. Registration for more than 1 year

2. Registered capital of more than 1 million

3. General taxpayer

4. And Don’t have too many change records, penalties, or lawsuits in recent years

5. The company address should not be a cluster address

6. The company’s business scope should not be too broad

7. If you are buying someone else’s company, you need to find out whether this company has ever been used by others on Tmall.

2. Trademark requirements

1. It needs to be an R mark

2. The scope of the trademark must include the products to be sold,

4. If you buy someone else’s trademark, it is best not to buy that kind, as the owner has many trademarks under his name Trademark,

5. If you buy someone else’s trademark, don’t transfer it first. Wait until the store is down, then transfer the trademark. Transfer of ownership during the settlement period will have an impact on the settlement result.

The above are the requirements for trademarks when opening a store on Tmall? What are the requirements for entering Tmall? Answers to related questions. Tmall stores are now subject to increasingly stringent reviews to better protect the interests of merchants. For more information about trademark issues in Tmall stores, please feel free to consult a professional intellectual property consultant!