GUESS is a clothing brand founded in 1981. It originally started out as a cowboy. The four Marciano brothers, who yearned for American style, came to this paradise of freedom from the south of France, but they encountered During the depression period of the American apparel industry, however, the "Monroe-style" skinny jeans they launched for the first time sold out overnight, and the GUESS brand was officially established. Basic introduction Chinese name: GUESS Foreign name: GUESS Date of establishment: 1981 Headquarters: Los Angeles, USA Founders: Maurice and Paul Factory inspection guidance: PowerBroad, VBON Business scope: Denim, watches, bags, clothing, etc. Brand history, brand story , brand identity, style and characteristics, founder, factory inspection, exclusive store, brand domain name, brand today, special edition, brand watch, brand news, latest developments, brand history under the leadership of the Marciano brothers, Maurice and Paul (Georges In September 1993, 40% of the shares were sold to two brothers, Maurice and Paul.) Guess's products and sales territory have developed ideally. In addition, in the summer of 2004, Guess launched another sub-line brand, Marciano, which launched a more sophisticated fashion sub-line based on Guess's design concept. In addition to being sold in designated Guess flagship stores, Marciano also has its own specialty stores in North America. In September 2004, Guess opened a specialty store specializing in fine accessories in California, its birthplace. In just over a year, it opened two more stores in the United States and nine stores around the world, including Italy and Lebanon. Currently, Guess has sales points in more than 70 countries around the world, with more than 100 Guess specialty stores and more than 1,000 sales counters. In addition to its fashionable and avant-garde design, Guess's advertising design is also like Sisley, another young women's clothing brand, which is always full of surprises and wows. Each GUESS product series reflects the same but unique aesthetic elements. This is the purpose of the GUESS design concept. GUESS has always been committed to promoting consumers' casual and unique lifestyle style. Brand Story Founded by three Marciano brothers, Georges, Maurice and Paul, who grew up in a culturally passionate southern region of France, GUESS is a brand tainted with the flavor of the American West, European romantic passion and French fashionable design. The Marciano brothers, who were born in the south of France, moved to the United States in the 1970s because they loved the freedom of the United States and started their fashion dream in California. In the 1970s, there was no general direction for clothing design, and jeans were not considered fashionable. In 1981, the Marciano brothers launched a pair of three-zipper skinny jeans called Marilyn jean and sold them in the department store Bloomingdale's to prove their new design concept for jeans and turn jeans, which were defined as work clothes, into popular fashion. Within hours, the merchandise sold out immediately, and Marciano began building the expansion of this French-inspired American brand. This new development of denim products has also made jeans a fashion representative that is not affected by time. Under the leadership of the Marciano brothers, Maurice and Paul, GUESS's products and sales have developed ideally. In terms of products, although GUESS only started out by producing jeans, due to continuous expansion, GUESS now also sells men's and women's fashion, children's clothing, swimwear, shoes, watches, boutique accessories, handbags, glasses, perfume, luggage, etc. In the autumn and winter of 2000, GUESS launched the "GUESS Premium" series, a high-style men's and women's jeans series using high-quality Italian denim and European design.

In 2003, GUESS cooperated with Parlux Fragrances Inc. in a patented manner to launch the GUESS perfume series, which on the other hand shows the sexy and fashionable side of GUESS. Brand Identification 1. And inverted triangle cloth label: The "?" representing the GUESS brand symbol often appears in clothing design, while the inverted triangle cloth label is often found in the back pocket of jeans. 2. Silver jewelry: GUESS?'s silver jewelry is also very special and can express a strong personal flavor. 3. A comprehensive range of products: GUESS has personal accessories such as watches, leather goods, glasses, shoes, socks, etc. In addition, there are also body and bath care series, perfumes, and makeup series for personal products. GUESS GUESS represents adventure, sexiness and pure American style! GUESS has well integrated her brand purpose into clothing design and style. Curiosity, enthusiasm and the spirit of freedom are the propositions of GUESS, which has always been regarded as a relatively young brand among fashion luxury brands. The heart-shaped pendant decorative necklaces and bracelets it launches are unique in style and youthful and sparkling. Marciano Guess launches a more refined, feminine and sexy fashion brand based on Guess's design concept. GbyGUESS is independent, bold, confident, energetic and stylish. Style Features GUESS represents adventure, sexiness and pure American style! Curiosity, enthusiasm and a free spirit are what GUESS stands for. Since GUESS originally started with denim clothing, the design tone has always had a western flavor. In terms of texture presentation, it is comfortable, natural, and adventurous with a sense of roughness. Later, influenced by popular elements, GUESS gradually developed some sexy, simple, and urban designs. As the age group of consumers who love GUESS gradually increases, the "GUESS Collection" that can be used in social situations and express personal taste is loved by many people. Therefore, GUESS decided to separate the "GUESS Collection" under the name of designer Marciano and become Higher quality designer clothing. The "?" symbol that represents the GUESS brand often appears in clothing design, while the inverted triangle cloth label is often found on the back pockets of jeans. GUESS's silver jewelry is also very special and can express strong personal taste. GUESS's advertising design is just like Sisley, another young women's clothing brand, which is always full of surprises and wows people. Many famous models were born from shooting GUESS print ads, including Naomi Campbell and Claudia Schiffer in black pearls. GUESS's print ads often leave a deep impression on the models. . Founders Under the joint leadership of Maurice and Paul, GUESS has continued to become a trendsetter since 1981. The GUESS brand has always expressed an avant-garde, sexy, classic and fashionable trend attitude, and has proven its charisma and industry influence to all partners. Paul Marciano, known for his rich imagination, is the helmsman of GUESS's image design and has created many of the most revolutionary and unconventional images for GUESS in the history of advertising. As a true idealist, Paul Marciano has been responsible for supervising the design direction and image design of the entire company since the establishment of the brand. With his unique eye for dramatic photography, Paul Marciano creates eye-catching, heart-pounding works. Due to its bold, passionate and innovative advertising design image, GUESS has been favored by business people, such as Clio design and art direction awards, establishing its fashionable position in the field of American spiritual culture. Paul Marciano is also the ongoing driving force behind the expansion of retailers and factories in the world of brands, as well as the award-recognized e-commerce sites GUESS, Marciano and GbyGUESS under his guidance.

Maurice Marciano, chairman and chief executive officer of the company, is committed to the company's brand spirit and product quality. In addition, he is responsible for the company's design direction and sales. Because of this, sales profits increased from US$6 million in 1982 to US$11.9 million in 2006. Factory Audit Guess has not established its own evaluation standards for factory evaluation. When evaluating its own suppliers, Guess basically evaluates factories in accordance with CSCC standards, except for having its own requirements on some issues. CSCC’s assessment process is mainly divided into file review, factory inspection and employee visit. I believe that those who have done CSCC factory inspections or other certification agency inspections have a certain understanding of these processes, so I won’t go into detail here. Said. Here we focus on the issue of CSCC’s execution of assessments. Integrity is well described in CSCC's corporate culture: CSCC was established to conduct ethical investigations and fairly report the truth. The company's Code of Business Ethics binds all auditors, consultants and managers. Under such constraints, the impartiality shown by CSCC assessors when performing factory assessments is very strong. We will not refuse meals or gifts from the factory. Various forms of bribery from the factory may even lead to a decline in the factory's evaluation grade. Stores In addition, in the summer of 2004, GUESS launched another sub-line brand, Marciano, which launched a more sophisticated fashion sub-line based on GUESS's design concept. In addition to being sold in designated GUESS flagship stores, Marciano also has its own specialty stores in North America. In September 2004, GUESS opened a specialty store specializing in high-quality accessories in California, its birthplace. In just over a year, it opened two more stores in the United States and nine stores around the world, including Italy and Lebanon. Brand domain name: Around May 2011, Guess submitted an application to the Asian Arbitration Center to obtain ownership of the disputed domain name fs-guess dot com. The disputed domain name was registered in 2009, and the original holder of the domain name was shown to be "Liu JinGang", a person from Guangdong, China. The registration time was later than the trademark registration time, and the defendant registered and used the domain name in bad faith. Finally, after investigation and evidence collection by the arbitration panel, the panel believed that the defendant should not enjoy ownership of the disputed domain name and decided to transfer the disputed domain name to the plaintiff Guess Company. Brand Today At present, GUESS has sales points in more than 70 countries around the world, and GUESS has more than 100 specialty stores and more than 1,000 sales counters. In addition to its fashionable and avant-garde design, GUESS's advertising design is also like Sisley, another young women's clothing brand, which is always full of surprises and wows people. Many famous models were also born through the shooting of GUESS's print advertisements, including Naomi Campbell and Claudia Schiffer with black pearls. It can be seen that GUESS's print advertisements are often enough to impress the models. Very impressed. In August 2012, UTC Expert obtained the exclusive agency rights for GUESS bags in Greater China, making up for UTC Expert's shortcomings in the women's bag market. UTC Expert owns dozens of internationally renowned luggage brands including Wenger, the Swiss Army Knife, Golla from Finland, Atlantic from the United States, and EC (Eagle Creek) from the United States, the world's number one outdoor luggage brand. UTC luggage has a wide range of styles, including trolley cases, backpacks, shoulder bags, briefcases, computer bags, waist bags, wallets, etc. What UTC provides is not only a traveler’s equipment baggage, but also a ideological baggage. The special edition crystal-inlaid case and animal pattern are added with an exquisitely designed LOGO, and these designs are matched with leather straps of different colors. The convenient color selection can be matched with various fashions, creating a prominent trend for today's adventurous young women. The shape adds highlights and becomes the new image of GUESS for its 25th anniversary.

In 2012, to celebrate its 25th anniversary, GUESS Watches launched a special edition fashionable women's watch series, with the GUESS logo as the key design feature and adding modern elements to make the watches more fashionable. The sexy design contains many dazzling and charming details, creating a prominent trendy look for today's adventurous young women, and creating a perfect new image for GUESS in the 21st century. The eye-catching anniversary series focuses on many trendy features, making GUESS continue to be a must-buy watch. GUESS Watches has designed five new anniversary watch styles, creating 25 variations with color combinations, giving GUESS Girl a variety of choices to match with fashion. Each watch has a specially designed 25th anniversary case back. It is not difficult to find the classic and popular GUESS logo and the triangular GUESS logo in the series, paired with a dazzling surface, a crystal-inlaid case and an animal pattern. These designs are paired with leather straps in different colors, giving every woman a variety of options to match her fashion. Brand Watches CONFIDENT Series Watches The new self-winding watches of the CONFIDENT series are fashionable watches with high CP value. Through the natural swing of the female wrist, it is converted into the power of the automatic winding movement, allowing the automatic disc to rotate and then winding the hairspring. Once the hairspring is fully wound, it can provide more than 30 hours of power to ensure the precise operation of the watch. The complex and fine hollow dial shows the self-winding movement, highlighting its CONFIDENCE confident beauty. The transparent case back allows the public to peek into the mechanical mysteries of its inner workings. The polished silver-gray case is inlaid with a double row of black hematite crystals, which is even more dazzling against the backdrop of an animal-print metallic gray leather strap. In addition, there is also a rose gold and white tone model, with an exquisite rose gold case inlaid with double rows of shining transparent crystals, and a bright white crocodile pattern strap. GUESS's new CONFIDENT series watches emphasize details, functionality and exquisite shapes, showing unique confidence and elegance, and exuding high quality and precision. This is the perfect choice for women who crave attention. Brand News GUESS joins hands with legendary DJ Tiamp;euml;sto Published on July 17, 2012 - Denim fashion brand GUESS announced a full cooperation between the company and legendary DJ and producer Tiamp;euml;sto , including the launch of the first edition of the collaboration series with Tiamp; Euml;sto and a global tour named after the GUESS brand. Starting from August, the new multi-function watch - GUESS *** Edition Tiamp;euml;sto watch will be available in major GUESS stores, department stores and specialty stores around the world. In October, a collection of men's and women's clothing will also be launched. The 22 outfits are inspired by the evolving electronic music scene in current popular culture and the lifestyle surrounding electronic music. Guess 2011 spring and summer accessories advertising blockbuster Like Guess 2011 spring and summer fashion advertising, Guess 2011 spring and summer accessories advertising also plays with retro style. Madou looks like a pin-up girl when she wears charming underwear, and each advertisement is like a poster. The beauty and charm of vintage are eye-catching, and the bright and unobtrusive provocative colors make people feel happy. This series of blockbusters was shot by Chinese-American photographer Yu Tsai. Latest news: GUESS Tianjin's first store opens in Joy City. The GUESS Tianjin Joy City store will adhere to the consistent brand style, with a large area of ??black and white contrast and clear furnishing layout. In contrast, the famous denim collection stands out against eye-catching bright red wall panels. Beauty lovers who are particularly fond of jeans can choose from a variety of cuts, materials, and wash effects. On December 25, 2012, GUESS will open together with Tianjin Joy City. GUESS, which started out by making tight-fitting "Monroe-style" women's jeans, this season's jeans feature more leopard print and BlingBling diamond elements on the hips, coupled with a cross-border collision with wild and luxurious fur, they are absolutely modern and fashionable