The cartoon rabbit in Nike Taobao store is called Swooshamp; Bunny. The name comes from the Nike brand logo "Swoosh", designed by animator Peter Grieve. Its image is a rabbit wearing red shoes and white gloves, with the Nike logo on its body. This cute image formed the brand name of Swooshamp; Bunny. Swoosh & Bunny is also one of the main image spokespersons of the Nike brand and has many fans and enthusiasts.