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Whose responsibility is it to review and approve trademark registration applications.

1. It will be reviewed by the Trademark Office of the State Administration for Industry and Commerce.

2. Preliminary examination and acceptance

(1) After receiving the application and materials submitted by the applicant, the Trademark Office will conduct a preliminary examination (in the form of a weighing examination) in accordance with legal provisions. Review whether the applicant's application is valid and qualified to accept the application, and then decide whether to accept it.

(2) Substantive examination

Substantial examination is an examination conducted by the trademark authority to determine whether the trademark applied for registration meets the registration conditions. The content of the review includes the following aspects:

1. Whether the trademark is distinctive.

2. Whether the trademarks are identical and similar.

3. Whether the trademark violates the prohibition clause.

4. Whether there are other prior applicants for the trademark. If two or more applicants apply for registration of the same or similar trademark on the same or similar goods on the same day, and their application materials all comply with relevant regulations, the Trademark Office will notify each applicant or Its agency will issue a certificate of use notice. The applicant should provide proof of trademark use within 30 days, and the one with the earliest use shall be deemed as the first to apply.